Global Electric Blanket Market Dynamics, Market Size, And Opportunity Forecast To 2031

The Electric Blanket Market is experiencing robust expansion, with market size projected to increase from (1.20 Billion) 2023 to (1.62 Billion) 2031, demonstrating a consistent year-over-year growth rate of 6.51%. Electric Blanket Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (Electric Under Blankets, Electric Over Blankets), by Applications (Commercial, Residential) And Regions ({regionNms}) : Industry Forecast and Opportunity Analysis for 2023 - 2031

The electric blanket market refers to the manufacture and sale of electric blankets and throws offered for converting electric energy into heat and thus used in providing warmth and comfort, especially for cold climates, or even by individuals seeking therapeutic heat. Usually, such electric blankets consist of a fabric cover integrated with heating elements to distribute heat evenly on the surface. The user will adjust temperatures according to their individual preferences in comfort and relief from aches and pains. The market is known for a large target audience, including people suffering from arthritis, poor circulation, and, of course, anyone who likes to stay warm when sleeping or relaxing. Because it is available in many sizes and materials and even includes such features as automatic shut-off and timer functions, the market covers everything.

Electric Blanket Report Highlights

Report Metrics	Details
Forecast period	2019-2031
Base Year Of Estimation	2023
Growth Rate	CAGR of 6.51%
Forecast Value (2031)	USD 1.62 Billion
By Product Type	Electric Under Blankets, Electric Over Blankets
Key Market Players	Imetec (Italy) Sunbeam (United States) Morphy Richards (United Kingdom) Fleece Blanket (Sweden) Biddeford Blankets (United States) SoftHeat (United States) Slumberdown (United Kingdom) Dreamland (Belgium) De'Longhi (Italy) Serta (United States)
By Region

Electric Blanket Market Trends

The electric blanket marketplace is currently undergoing a striking transformation toward more smart appliances and better safety features. Consumers now demand products that have wireless connectivity so that they can control the temperature remotely using smartphone applications and set their personalised heating schedule. Advanced safety features, such as automatic shut-off timers and overheat protection, are fast becoming standard specifications, illustrating an increase in emphasis on consumer safety. In addition, another trend that emerges in the market is towards quality materials and luxurious designs. Consumers are ready to splash out on electric blankets made from soft and good durable fabrics such as fleece and microplush that feel wonderful against the skin. Therapeutic features, such as specific heat zones and weighted blanket designs, have been gaining popularity among people seeking muscle ache and stress relief.

Electric Blanket Market Leading Players

The key players profiled in the report are Imetec (Italy), Slumberdown (United Kingdom), Sunbeam (United States), SoftHeat (United States), Morphy Richards (United Kingdom), Dreamland (Belgium), Fleece Blanket (Sweden), De'Longhi (Italy), Biddeford Blankets (United States), Serta (United States)

Growth Accelerators

Electric blankets have gained a market boom due to different factors, such as the cold weather or the growing desires for custom warmth and comfort among consumers. Another huge drive would be the high energy prices because under individual warmth blankets have been proven to be more energy-saving than the traditional central heating. Elderly people who are perfused often tend to have really poor circulation and are more sensitive to cold; hence, they are also a section of the consumer market. The therapeutic effects of heat therapy, relief from pain, and relaxation of muscles are widely known and would enhance the market. There are different options in the market in sizes, materials, and settings that suit many different users. The online channels that have sprouted in recent times have widened market reach; they make life easier while comparing and purchasing. Thus, we would observe a sustained increase in the market: growing awareness of consumers regarding energy-saving appliances and rising demands for comfortable homes

Electric Blanket Market Segmentation analysis

The Global Electric Blanket is segmented by Type, Application, and Region.
By Type, the market is divided into Distributed Electric Under Blankets, Electric Over Blankets . The Application segment categorizes the market based on its usage such as Commercial, Residential. Geographically, the market is assessed across key Regions like {regionNms} and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

The competitive scenario for electric blanket sales is average level; hence, major players consist of Newell Brands Inc., Jarden Corporation, Beurer GmbH, Morphy Richards Ltd., and Shanghai Shenda Co. Ltd., which directs the industry. The companies, however, innovatively make use of several advanced features such as waterproofing, stain resistance, and mobile charging facilities to enhance customer comfort and safety while meeting consumer needs. Major practices used to boost market presence include mergers, acquisitions, and partnerships. On the other hand, investment in research and development usually addresses safety issues and improves product efficiency. Of all the continents, Europe still stands as the largest market because of the high adoption rates, and Asia-Pacific proves to be the fastest-growing region among them because of its consumers, mainly taking by countries like China.

Challenges In Electric Blanket Market

Competition against alternative heating devices and variation in demand in different seasons are challenges faced by the electric blanket market. Other products like heated throws, cushions, or beds reduce the number of consumers entering the electric blanket market. This makes the competition tougher for manufacturers to innovate their products with features like energy efficiency, added safety options, and smart tech integration. The usage of electric blankets can be seasonal, with applications in colder months alone, which creates uneven demand for the suppliers throughout the year, leading to revenue instability. The other big challenge relates to issues of consumers being concerned about safety regarding overheating or electrical malfunctions. These issues dictate a continued need for research and development to create safer and more reliable goods. Also, the premium electric blanket class, with high initial costs, runs the risk of scaring price-sensitive customers or hindering market penetration in certain regions. Though their availability has improved due to online channels, manufacturers will need to address these challenges to stay ahead in the competition and remain profitable in this dynamic environment.

Risks & Prospects in Electric Blanket Market

The electric blanket market is witnessing some great opportunities, owing to improvements in product features and increased consumer demand for comfort and energy efficiency. Notable opportunities include the innovation of features such as dual temperature control settings, smart connectivity, and eco-friendly materials, which cater to the growing demand for personalised and sustainable products. The rise of e-commerce has also allowed manufacturers to have a wider reach towards tech-savvy consumers looking for convenience. In terms of the region, Europe accounts for the largest market share, given its colder climate and high disposable income. Asia-Pacific is the fastest-growing region, propelled by urbanisation, population growth, and rising awareness regarding energy-efficient heating alternatives, with China and Japan being two of the biggest contributors to this growth. North America still remains a strong market on account of very high consumer spending directed toward home comfort products. This regional dynamic indicates that appropriately targeted marketing strategies would go a long way in catering to different consumer needs across various geographies.

Key Target Audience

The primary target segment of the electric blanket market consists of those consumers residing in areas that suffer through rather cold climates, where staying warm and comfy throughout winter calls for a lot of priority. These consumers are partial to electric blankets instead of other heating systems because of their reliability in energy savings and costs, as well as convenience. A significant portion of the market is held by health-conscious consumers plagued with arthritis, muscle pain, or fibromyalgia, as electric blankets can provide therapeutic warmth and relief from pain., Urban people living in small apartments also form a major segment where electric blankets as compact and effective heating solutions are the perfect alternative for cumbersome space heaters. Households are the major end-user section owing to the rise in disposable incomes and the higher acceptance rate of products directed toward the improvement of lifestyle. Eco-conscious consumers look for energy-efficient electric blankets, while technology-orientated consumers prefer models that come with smart features, including dual controls and automatic shut-off mechanisms. This broad-based audience highlights the varying demands that this market is able to match on grounds like climate, health, and lifestyle.

Merger and acquisition

The electric blanket industry has been consolidated by strategic mergers and acquisitions with the sole aim of diversifying into products and market domains. For instance, a private equity firm going by Bluestar Alliance entered into a licensing agreement in August 2022 with CHF Industries for the manufacture of home textiles and soft goods under the Brookstone brand, thereby covering heated blankets and throws. This was intended to expand Brookstone's home category line of products, including air mattresses, bedding, robes, towels, and other home goods. Acquisitions have been historically employed by companies such as Beurer to widen their scope. Beurer purchased Winterwarm Holding Ltd. with the aim of entering the United Kingdom market in 1999. This ensures that Beurer now has a stronger hold on the market of electric blankets as well as implements much broader product lines. >

Analyst Comment

The market for electric blankets is on an upward trend due to increasing consumer need for warm and comfortable solutions, mainly in the colder regions. This growth is stimulated by the advancement in heating technology, safety, and increased awareness concerning therapeutic benefits derived from heat therapy. There is also increased demand for energy-efficient and smart electric blankets—all of which reflect the growing consumer preference for sustainable and convenient products. Online retail channels are indeed proving to be the most invaluable assets in further reaching the consumer; they provide the consumer with several choices of products at competitive prices.