Global Hair Brush Market Size, Share & Trends Analysis Report, Forecast Period, 2024-2030

The Hair Brush Market is experiencing robust expansion, with market size projected to increase from (4.3 Billion) 2024 to (7.35 Billion) 2031, demonstrating a consistent year-over-year growth rate of 5.71%. Hair Brush Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (Detangling Brushes, Paddle Brush, Round Brush, Others), by Applications (Commercial, Household) And Regions ({regionNms}) : Industry Forecast and Opportunity Analysis for 2024 - 2031

The hairbrush market consists of the manufacturing, distribution, and sale of a wide variety of tools for grooming, styling, and maintaining hair. Such brushes can be used for detangling, smoothing, volumizing, and distributing natural oils. A broad spectrum of products falls under this market—from the average brush for everyday use to specialised brushes designed for professional hairstyling. Materials used for hair brushes greatly vary, from natural bristles (such as boar bristles) and synthetic bristles (like nylon) to different types of wood, plastic, and metal. The design and functions of hair brushes are applied differently for different hair types and lengths just to distinguish the consumer base.

Hair Brush Report Highlights

Report Metrics	Details
Forecast period	2019-2031
Base Year Of Estimation	2024
Growth Rate	CAGR of 5.71%
Forecast Value (2031)	USD 7.35 Billion
By Product Type	Detangling Brushes, Paddle Brush, Round Brush, Others
Key Market Players	Shuo Fong (China) Beauty Fever (China) Label M (United Kingdom) Tangle Teezer (United Kingdom) The Kent (United Kingdom) L’Oreal (France) Vega (India) The Big Brush Company (United Kingdom) Click n Curl (United Kingdom) GUBB (India)
By Region

Hair Brush Market Trends

The growing awareness among consumers regarding hair health and styling techniques will shift the hairbrush market toward specialisation and multifunctionality. Among other trends, the use of brushes containing advanced materials such as ceramic and tourmaline that offer heat protection and smoothening has been entering the market. Also, there is increasing demand for hair brushes that are environmentally friendly and sustainable. It's the raw materials themselves, such as recycled plastics and bamboo, and other biodegradable sources that manufacturers are using to impress the environmentally conscious. The trend of people inspiring effects of social media and beauty influences is now stealing the growth of demand for brushes, which could deliver the same professional salon effects at home. Technology gets involved in showing innovations of vibrating hair brushes or brushes with inbuilt hair treatments. The market segmentation is increasing too, such as brushes for curly hair, fine hair, and scalp-related problems. However, developing generalised products would not suffice to satisfy the increasingly individualised consumer needs in terms of performance and functionality while bequeathing the environmentally friendly lifestyle of sustainability.

Hair Brush Market Leading Players

The key players profiled in the report are Label M (United Kingdom), Vega (India), The Big Brush Company (United Kingdom), The Kent (United Kingdom), Click n Curl (United Kingdom), Tangle Teezer (United Kingdom), Beauty Fever (China), Shuo Fong (China), L’Oreal (France), GUBB (India)

Growth Accelerators

The most important growth factor for the hairbrush market is increasing awareness among consumers regarding the health and styling of their hair. Different forms of representation in the social media platforms or beauty influencers have increased the various hair care routinisation, which also endorses the utilisation of specialised brushes, thus inducing demand. Most of the renowned names in professional hairstyling services and the growing trend of triggering personal grooming have developed the current market. Novelty in materials and designs coupled with brushes such as eco brushes or heat resistance will add to the consumer appeal. Growing demand for multifunctional brushes with applications such as scalp massage or shine-enhancing properties further adds to the growing market. The increasing disposable income in the emerging economies, coupled with a rising emphasis on personal appearance, will pave the way for the hairbrush market.

Hair Brush Market Segmentation analysis

The Global Hair Brush is segmented by Type, Application, and Region.
By Type, the market is divided into Distributed Detangling Brushes, Paddle Brush, Round Brush, Others . The Application segment categorizes the market based on its usage such as Commercial, Household. Geographically, the market is assessed across key Regions like {regionNms} and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

The hairbrush market is characterised by a monopolistic competition structure wherein a few global players and regional players are competing for their different shares in the market through different strategies. While the players are focusing on innovating the products to incorporate new features such as heat-resistant bristles, ergonomic designs, and ionising properties, some of today's innovations have been driven from consumers' demands for convenience and well-being. The same goes with sustainability in competition, as many companies endeavour to use eco-friendly materials to reach their products to eco-friendly customers. Strong distribution networks, such as online retail channels, can reach greater numbers of consumers while creating a personalised shopping experience. Influencer-generation and celebrity collaborations also pull off such visibility and demand.

Challenges In Hair Brush Market

The hairbrush market is challenged by several dynamics, including stiff competition and limited product differentiation. The presence of many global and local players selling similar products makes it hard for companies to distinguish themselves, leading to price wars that drive down profit margins. In addition, the market being set in its old designs leaves little room for innovations, thereby stifling growth in a consumer-driven world that readily demands features such as smart technology and eco-friendly materials. Furthermore, hair brushes are highly durable, which also works against them since their longevity means reduced repeat purchasing, which in turn reduces revenue for the entire market. Another important challenge is that consumers are increasingly inclined to purchase goods that are sustainable and environmentally friendly; thus, companies are compelled to manufacture these goods in an environmentally responsible manner. The shift to biodegradable or recyclable materials is generally an expensive affair, making it hard for companies to be price competitive. In addition, fluctuations in raw material prices and supply chain disturbances may disrupt production and cut into profits. When these factors intermingle, they arise to be a decades-long conundrum upon which companies must relay the ultimatum choice of innovation, sustainability, and affordability to compete within the hairbrush market.

Risks & Prospects in Hair Brush Market

The hairbrush market holds immense opportunities on account of rising awareness among consumers regarding grooming, technological advances, and sustainability trends. Up-and-coming innovations, like electric brushes with scalp massage features and ergonomic designs, are quickly becoming the norm, favouring consumers who stand for convenience and efficiency in their hair care activities. Regionally, North America and Europe dominate the hairbrush market, with higher disposable incomes and a population with a tremendous focus on personal grooming. Conversely, the Asia-Pacific region has emerged as a key growth area due to urbanisation, rising middle-class populations, and the increased penetration of e-commerce platforms. China and India hold special promise with the vast expansion of their salon industry and an ever-growing consumer base for affordable but high-quality grooming products.

Key Target Audience

Women are, by far, the dominant target group for the hair brush market. They spend the most money on beauty and grooming products. Hair brushes are used primarily by women for detangling, styling, and treating the health of hair. Their choice of brush depends on the hair type and styling needed. Social media influence, beauty trends, and innovations like ergonomic designs and heat-resistant bristles create additional demand from this segment.,, Another segment to be considered for brushes includes professional users: salons, hairstylists, and barbershops, requiring quality brushes for detangling, volumizing, and styling functions. An increase in the number of luxury salons worldwide has increased the demand for premium brushes, tailored to the specific needs of hair types or styling techniques. Eco-conscious consumers are also coming up as an emerging segment, preferring sustainable products and options made with bamboo or recycled materials.

Merger and acquisition

Mergers and acquisitions activity has been rife in the hairbrush market, as major players have been making strategic moves to solidify their positions in the growing market. One of the most important activities was witnessed in December 2024 when BIC, the global company in consumer goods, acquired Tangle Teezer, the UK-founded hairbrush manufacturer known for the innovative detangling tools, at a price of nearly €200 million. This is in line with BIC's strategy to add variety to its current product basket as well as increase its stake in the €4.5 billion market for hairbrushes and combs. Formed in 2007, Tangle Teezer is one company that has experienced explosive growth, doubling its earnings in the last four years and posting net sales annually of over $76 million. Its products are exported to more than 75 countries, with the United States now becoming its largest and fastest-growing market. Through this acquisition, BIC hopes to gain from the existing strong brand equity of Tangle Teezer alongside its innovative product line for making inroads in the personal grooming sector around the globe. >

Analyst Comment

New research indicates the hair brush market steadily grows with the intensifying occupation of self-gratification and boosts self-promoting awareness for consumers on hair care. These factors are common, including an increased tendency towards hairstyling among youths, with many alarms having social networks across countries, resulting in a higher requirement for specialised brushes and increased consumption by the consumer segment of the professional salon industry. Increased demand for environmentally conscious and sustainable brush production has contributed to the market upsurge. Innovative materials with designs like heat resistance and ergonomics are likewise causing growth in the market.