
Global Automotive Underbody Coatings Market – Industry Trends and Forecast to 2031
Report ID: MS-1981 | Automotive and Transport | Last updated: Oct, 2024 | Formats*:

Automotive Underbody Coatings Report Highlights
Report Metrics | Details |
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Forecast period | 2019-2031 |
Base Year Of Estimation | 2023 |
By Product Type | Bitumen, Resin, Steel, Aluminum, Magnesium, Other Materials |
Key Market Players |
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By Region |
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Automotive Underbody Coatings Market Trends
The global automotive underbody coatings market is influenced by a number of notable trends driven by high impact from technological advances and changing consumer preferences. The first trend focuses on vehicle durability and corrosion resistance, with growing demands for more durable vehicles. The increased efforts towards an extended vehicle lifespan have witnessed adoption of the latest underbody coatings bearing superior protection against environmental degradation, road salt, and moisture. Sustainability and eco-friendly products are rapidly turning into emerging trends in the automotive underbody coatings market. Awareness of sustainability is growing among consumers as well as manufacturers, who are investing in bio-based and low-VOC coatings in line with stricter environmental regulations. Such an environmentally friendly option not only helps reduce the carbon footprint of vehicles but also aligns with the broad efforts of the automotive industry towards changing to greener manufacturing processes.Automotive Underbody Coatings Market Leading Players
The key players profiled in the report are Covestro AG, Dow Inc., The Sherwin-Williams Company, RPM International Inc., LORD Corporation, Wacker Chemie AG, Axalta Coating Systems Ltd., Henkel AG & Co. KGaA, 3M Company, Kansai Paint Co., Ltd., PPG Industries, Inc., Nippon Paint Holdings Co., Ltd., Sika AG, Akzo Nobel N.V.Growth Accelerators
The key drivers behind this global automotive underbody coatings market are growing consumer demand for a vehicle to be durable and protective against sour environmental conditions. Underbody coatings present a critical level of protection for vehicles when the vehicle is exposed to moisture, road salt, and various debris, which normally causes corrosion and degradation. As such awareness about vehicle maintenance and longevity increases, so do manufacturers' investments in advanced coating technologies that improve both protection and performance. There is also a growing demand from the rising production of electric vehicles. Electric vehicles have particular coatings in order to protect the battery and, therefore, overall car strength. The stringent norms of automobile emissions and environmental sensitivity are major push factors. Around the world, governments are introducing legislation to foster greener and more sustainable products, and this trend is sending the automotive manufacturers along the track of underbody coatings that are in line with such regulations. The force stemming from consumer demand and regulation together drives the market for automotive underbody coatings upward.Automotive Underbody Coatings Market Segmentation analysis
The Global Automotive Underbody Coatings is segmented by Type, Application, and Region. By Type, the market is divided into Distributed Bitumen, Resin, Steel, Aluminum, Magnesium, Other Materials . The Application segment categorizes the market based on its usage such as Underbody Protection, Corrosion Protection, Noise Reduction, Heat Management, Other Applications. Geographically, the market is assessed across key Regions like North America(United States.Canada.Mexico), South America(Brazil.Argentina.Chile.Rest of South America), Europe(Germany.France.Italy.United Kingdom.Benelux.Nordics.Rest of Europe), Asia Pacific(China.Japan.India.South Korea.Australia.Southeast Asia.Rest of Asia-Pacific), MEA(Middle East.Africa) and others, each presenting distinct growth opportunities and challenges influenced by the regions.Competitive Landscape
The global automotive underbody coatings market is replete with a host of manufacturers, including regional players, multinationals, and speciality firms. The largest share of the market is held by companies like BASF SE, PPG Industries, and AkzoNobel N.V., which have been active in introducing new coating solutions through extensive R&D. These companies have been working towards improving the product with regard to strength, powder coating anti-corrosion abilities, and environmental standards as per the fashion change in the automotive industry. Others, including new entrants and local competitors, also play towards the competition but avoid the mass market by concentrating on specific projects and territories. An example is Eastman Chemical Company and Sherwin-Williams Company, both of which have made enviable inroads through green coatings and other tailored products aimed at vehicle manufacturers interested in functional and sustainable vehicles. As more players turn their attention to developing electric-powered vehicles and lighter materials, the competition gets sterner, whereby existing players and entrants are forced to change and diversify their product modifications to fit the emerging market.Challenges In Automotive Underbody Coatings Market
Some of the significant hurdles currently facing the global market for automotive underbody coatings include regulatory compliance and environmental concerns. A lot of these regulations on emissions and use of hazardous material are huge nightmares for people in production. Manufacturers thus have to spend heavily on research and development with the aim of finding eco-friendly substitutes that will also improve performance without being compromised. Raw material price fluctuation and disruption along supply chains are also challenges. Fluctuations in the costs of resins and additives directly impact profitability, which then becomes reflected in price increases at the end consumer level. International supply chain disruptions continue to evolve—the pandemic being the latest of these disruptions—and have affected both the availability of raw materials and manufacturing capability. Thus, underbody coating producers should align with changes in vehicle designs and performance needs as automobile manufacturers gradually shift to electric and new mobility solutions.Risks & Prospects in Automotive Underbody Coatings Market
The global automotive underbody coatings market will see many more opportunities because the durability of vehicles increases in demand, while the increasing concerns for longer lifespan and corrosion protection enhance the demand for long-life underbody coatings. Enhanced emphasis on electric vehicles, which require special coatings on battery components and other sensitive parts, multiplies market opportunities due to induced innovation in coating formulations and technologies. Stiffer legislation in the aspects of the emission of vehicles and environmental sustainability is fuelling innovation underbody coatings. Low-VOC, environmentally friendly formulations are gaining momentum as manufacturers align their products with government regulations and public demand for cleaner products. Therefore, growth opportunities for the automotive underbody coatings market are highly dynamic with evolving automobile technology and regulation influence.Key Target Audience
Automotive manufacturers and original equipment manufacturers (OEMs) who are focused on the construction of long-lasting and high-performance vehicles are the primary target audience for the global automotive underbody coatings market. Underbody coatings are applied by such companies to protect internal car structures from corrosive, abrasive, and natural elements for effective service of car bodies and their parts. The audience is of particular importance considering the fact that as the automotive industry embraces electric and hybrid vehicles, advanced underbody coatings with emphasis on thermal management and weight reduction are in high demand.,, Furthermore, the aftermarket segment, which consists of service centers and repair shops, is also an important target group for underbody coatings. These enterprises perform protective coating services to the vehicles during maintenance and repairs in order to extend the useful life of older vehicles as well as enhance their market value. The presence of OEM and aftermarket services creates the need to come up with better and more advanced automotive underbody coating solutions in the automotive industry.Merger and acquisition
A recent merger and acquisition in the global automotive underbody coatings market is a point of the trend of consolidation in this industry and its pursuit to advance technology. Among them include the purchase of Hempel A/S by KCC Corporation in early 2023. This deal aimed at strengthening KCC's product portfolios and maximizing market impact for protective coatings, including automotive underbody applications. With the added portfolio and innovative technologies of Hempel, KCC is expected to dominate the robust market of automotive coatings. Other large acquisitions include BASF's acquisition of Solvay's coating business in 2022, including underbody coatings designed specifically for automotive applications. With this strategic acquisition, BASF has expanded its portfolio of sustainable and high-performance coatings by leveraging Solvay's polymer technology know-how. Such mergers and acquisitions support and represent the growing centrality of innovation, sustainability, and efficiency within the automotive underbody coatings industry. The companies must enhance their capabilities with the most advanced solutions for emerging requirements in the market.- 1.1 Report description
- 1.2 Key market segments
- 1.3 Key benefits to the stakeholders
2: Executive Summary
- 2.1 Automotive Underbody Coatings- Snapshot
- 2.2 Automotive Underbody Coatings- Segment Snapshot
- 2.3 Automotive Underbody Coatings- Competitive Landscape Snapshot
3: Market Overview
- 3.1 Market definition and scope
- 3.2 Key findings
- 3.2.1 Top impacting factors
- 3.2.2 Top investment pockets
- 3.3 Porter’s five forces analysis
- 3.3.1 Low bargaining power of suppliers
- 3.3.2 Low threat of new entrants
- 3.3.3 Low threat of substitutes
- 3.3.4 Low intensity of rivalry
- 3.3.5 Low bargaining power of buyers
- 3.4 Market dynamics
- 3.4.1 Drivers
- 3.4.2 Restraints
- 3.4.3 Opportunities
4: Automotive Underbody Coatings Market by Type
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Bitumen
- 4.2.1 Key market trends, factors driving growth, and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market share analysis by country
- 4.3 Resin
- 4.3.1 Key market trends, factors driving growth, and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market share analysis by country
- 4.4 Steel
- 4.4.1 Key market trends, factors driving growth, and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market share analysis by country
- 4.5 Aluminum
- 4.5.1 Key market trends, factors driving growth, and opportunities
- 4.5.2 Market size and forecast, by region
- 4.5.3 Market share analysis by country
- 4.6 Magnesium
- 4.6.1 Key market trends, factors driving growth, and opportunities
- 4.6.2 Market size and forecast, by region
- 4.6.3 Market share analysis by country
- 4.7 Other Materials
- 4.7.1 Key market trends, factors driving growth, and opportunities
- 4.7.2 Market size and forecast, by region
- 4.7.3 Market share analysis by country
5: Automotive Underbody Coatings Market by Application / by End Use
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 Underbody Protection
- 5.2.1 Key market trends, factors driving growth, and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market share analysis by country
- 5.3 Corrosion Protection
- 5.3.1 Key market trends, factors driving growth, and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market share analysis by country
- 5.4 Noise Reduction
- 5.4.1 Key market trends, factors driving growth, and opportunities
- 5.4.2 Market size and forecast, by region
- 5.4.3 Market share analysis by country
- 5.5 Heat Management
- 5.5.1 Key market trends, factors driving growth, and opportunities
- 5.5.2 Market size and forecast, by region
- 5.5.3 Market share analysis by country
- 5.6 Other Applications
- 5.6.1 Key market trends, factors driving growth, and opportunities
- 5.6.2 Market size and forecast, by region
- 5.6.3 Market share analysis by country
6: Automotive Underbody Coatings Market by Material
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Solvent-borne
- 6.2.1 Key market trends, factors driving growth, and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market share analysis by country
- 6.3 Water-borne
- 6.3.1 Key market trends, factors driving growth, and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market share analysis by country
- 6.4 Powder
- 6.4.1 Key market trends, factors driving growth, and opportunities
- 6.4.2 Market size and forecast, by region
- 6.4.3 Market share analysis by country
- 6.5 Application
- 6.5.1 Key market trends, factors driving growth, and opportunities
- 6.5.2 Market size and forecast, by region
- 6.5.3 Market share analysis by country
7: Automotive Underbody Coatings Market by Region
- 7.1 Overview
- 7.1.1 Market size and forecast By Region
- 7.2 North America
- 7.2.1 Key trends and opportunities
- 7.2.2 Market size and forecast, by Type
- 7.2.3 Market size and forecast, by Application
- 7.2.4 Market size and forecast, by country
- 7.2.4.1 United States
- 7.2.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.2.4.1.2 Market size and forecast, by Type
- 7.2.4.1.3 Market size and forecast, by Application
- 7.2.4.2 Canada
- 7.2.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.2.4.2.2 Market size and forecast, by Type
- 7.2.4.2.3 Market size and forecast, by Application
- 7.2.4.3 Mexico
- 7.2.4.3.1 Key market trends, factors driving growth, and opportunities
- 7.2.4.3.2 Market size and forecast, by Type
- 7.2.4.3.3 Market size and forecast, by Application
- 7.2.4.1 United States
- 7.3 South America
- 7.3.1 Key trends and opportunities
- 7.3.2 Market size and forecast, by Type
- 7.3.3 Market size and forecast, by Application
- 7.3.4 Market size and forecast, by country
- 7.3.4.1 Brazil
- 7.3.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.3.4.1.2 Market size and forecast, by Type
- 7.3.4.1.3 Market size and forecast, by Application
- 7.3.4.2 Argentina
- 7.3.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.3.4.2.2 Market size and forecast, by Type
- 7.3.4.2.3 Market size and forecast, by Application
- 7.3.4.3 Chile
- 7.3.4.3.1 Key market trends, factors driving growth, and opportunities
- 7.3.4.3.2 Market size and forecast, by Type
- 7.3.4.3.3 Market size and forecast, by Application
- 7.3.4.4 Rest of South America
- 7.3.4.4.1 Key market trends, factors driving growth, and opportunities
- 7.3.4.4.2 Market size and forecast, by Type
- 7.3.4.4.3 Market size and forecast, by Application
- 7.3.4.1 Brazil
- 7.4 Europe
- 7.4.1 Key trends and opportunities
- 7.4.2 Market size and forecast, by Type
- 7.4.3 Market size and forecast, by Application
- 7.4.4 Market size and forecast, by country
- 7.4.4.1 Germany
- 7.4.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.1.2 Market size and forecast, by Type
- 7.4.4.1.3 Market size and forecast, by Application
- 7.4.4.2 France
- 7.4.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.2.2 Market size and forecast, by Type
- 7.4.4.2.3 Market size and forecast, by Application
- 7.4.4.3 Italy
- 7.4.4.3.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.3.2 Market size and forecast, by Type
- 7.4.4.3.3 Market size and forecast, by Application
- 7.4.4.4 United Kingdom
- 7.4.4.4.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.4.2 Market size and forecast, by Type
- 7.4.4.4.3 Market size and forecast, by Application
- 7.4.4.5 Benelux
- 7.4.4.5.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.5.2 Market size and forecast, by Type
- 7.4.4.5.3 Market size and forecast, by Application
- 7.4.4.6 Nordics
- 7.4.4.6.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.6.2 Market size and forecast, by Type
- 7.4.4.6.3 Market size and forecast, by Application
- 7.4.4.7 Rest of Europe
- 7.4.4.7.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.7.2 Market size and forecast, by Type
- 7.4.4.7.3 Market size and forecast, by Application
- 7.4.4.1 Germany
- 7.5 Asia Pacific
- 7.5.1 Key trends and opportunities
- 7.5.2 Market size and forecast, by Type
- 7.5.3 Market size and forecast, by Application
- 7.5.4 Market size and forecast, by country
- 7.5.4.1 China
- 7.5.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.1.2 Market size and forecast, by Type
- 7.5.4.1.3 Market size and forecast, by Application
- 7.5.4.2 Japan
- 7.5.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.2.2 Market size and forecast, by Type
- 7.5.4.2.3 Market size and forecast, by Application
- 7.5.4.3 India
- 7.5.4.3.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.3.2 Market size and forecast, by Type
- 7.5.4.3.3 Market size and forecast, by Application
- 7.5.4.4 South Korea
- 7.5.4.4.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.4.2 Market size and forecast, by Type
- 7.5.4.4.3 Market size and forecast, by Application
- 7.5.4.5 Australia
- 7.5.4.5.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.5.2 Market size and forecast, by Type
- 7.5.4.5.3 Market size and forecast, by Application
- 7.5.4.6 Southeast Asia
- 7.5.4.6.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.6.2 Market size and forecast, by Type
- 7.5.4.6.3 Market size and forecast, by Application
- 7.5.4.7 Rest of Asia-Pacific
- 7.5.4.7.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.7.2 Market size and forecast, by Type
- 7.5.4.7.3 Market size and forecast, by Application
- 7.5.4.1 China
- 7.6 MEA
- 7.6.1 Key trends and opportunities
- 7.6.2 Market size and forecast, by Type
- 7.6.3 Market size and forecast, by Application
- 7.6.4 Market size and forecast, by country
- 7.6.4.1 Middle East
- 7.6.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.6.4.1.2 Market size and forecast, by Type
- 7.6.4.1.3 Market size and forecast, by Application
- 7.6.4.2 Africa
- 7.6.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.6.4.2.2 Market size and forecast, by Type
- 7.6.4.2.3 Market size and forecast, by Application
- 7.6.4.1 Middle East
- 8.1 Overview
- 8.2 Key Winning Strategies
- 8.3 Top 10 Players: Product Mapping
- 8.4 Competitive Analysis Dashboard
- 8.5 Market Competition Heatmap
- 8.6 Leading Player Positions, 2022
9: Company Profiles
- 9.1 Covestro AG
- 9.1.1 Company Overview
- 9.1.2 Key Executives
- 9.1.3 Company snapshot
- 9.1.4 Active Business Divisions
- 9.1.5 Product portfolio
- 9.1.6 Business performance
- 9.1.7 Major Strategic Initiatives and Developments
- 9.2 Dow Inc.
- 9.2.1 Company Overview
- 9.2.2 Key Executives
- 9.2.3 Company snapshot
- 9.2.4 Active Business Divisions
- 9.2.5 Product portfolio
- 9.2.6 Business performance
- 9.2.7 Major Strategic Initiatives and Developments
- 9.3 The Sherwin-Williams Company
- 9.3.1 Company Overview
- 9.3.2 Key Executives
- 9.3.3 Company snapshot
- 9.3.4 Active Business Divisions
- 9.3.5 Product portfolio
- 9.3.6 Business performance
- 9.3.7 Major Strategic Initiatives and Developments
- 9.4 RPM International Inc.
- 9.4.1 Company Overview
- 9.4.2 Key Executives
- 9.4.3 Company snapshot
- 9.4.4 Active Business Divisions
- 9.4.5 Product portfolio
- 9.4.6 Business performance
- 9.4.7 Major Strategic Initiatives and Developments
- 9.5 LORD Corporation
- 9.5.1 Company Overview
- 9.5.2 Key Executives
- 9.5.3 Company snapshot
- 9.5.4 Active Business Divisions
- 9.5.5 Product portfolio
- 9.5.6 Business performance
- 9.5.7 Major Strategic Initiatives and Developments
- 9.6 Wacker Chemie AG
- 9.6.1 Company Overview
- 9.6.2 Key Executives
- 9.6.3 Company snapshot
- 9.6.4 Active Business Divisions
- 9.6.5 Product portfolio
- 9.6.6 Business performance
- 9.6.7 Major Strategic Initiatives and Developments
- 9.7 Axalta Coating Systems Ltd.
- 9.7.1 Company Overview
- 9.7.2 Key Executives
- 9.7.3 Company snapshot
- 9.7.4 Active Business Divisions
- 9.7.5 Product portfolio
- 9.7.6 Business performance
- 9.7.7 Major Strategic Initiatives and Developments
- 9.8 Henkel AG & Co. KGaA
- 9.8.1 Company Overview
- 9.8.2 Key Executives
- 9.8.3 Company snapshot
- 9.8.4 Active Business Divisions
- 9.8.5 Product portfolio
- 9.8.6 Business performance
- 9.8.7 Major Strategic Initiatives and Developments
- 9.9 3M Company
- 9.9.1 Company Overview
- 9.9.2 Key Executives
- 9.9.3 Company snapshot
- 9.9.4 Active Business Divisions
- 9.9.5 Product portfolio
- 9.9.6 Business performance
- 9.9.7 Major Strategic Initiatives and Developments
- 9.10 Kansai Paint Co.
- 9.10.1 Company Overview
- 9.10.2 Key Executives
- 9.10.3 Company snapshot
- 9.10.4 Active Business Divisions
- 9.10.5 Product portfolio
- 9.10.6 Business performance
- 9.10.7 Major Strategic Initiatives and Developments
- 9.11 Ltd.
- 9.11.1 Company Overview
- 9.11.2 Key Executives
- 9.11.3 Company snapshot
- 9.11.4 Active Business Divisions
- 9.11.5 Product portfolio
- 9.11.6 Business performance
- 9.11.7 Major Strategic Initiatives and Developments
- 9.12 PPG Industries
- 9.12.1 Company Overview
- 9.12.2 Key Executives
- 9.12.3 Company snapshot
- 9.12.4 Active Business Divisions
- 9.12.5 Product portfolio
- 9.12.6 Business performance
- 9.12.7 Major Strategic Initiatives and Developments
- 9.13 Inc.
- 9.13.1 Company Overview
- 9.13.2 Key Executives
- 9.13.3 Company snapshot
- 9.13.4 Active Business Divisions
- 9.13.5 Product portfolio
- 9.13.6 Business performance
- 9.13.7 Major Strategic Initiatives and Developments
- 9.14 Nippon Paint Holdings Co.
- 9.14.1 Company Overview
- 9.14.2 Key Executives
- 9.14.3 Company snapshot
- 9.14.4 Active Business Divisions
- 9.14.5 Product portfolio
- 9.14.6 Business performance
- 9.14.7 Major Strategic Initiatives and Developments
- 9.15 Ltd.
- 9.15.1 Company Overview
- 9.15.2 Key Executives
- 9.15.3 Company snapshot
- 9.15.4 Active Business Divisions
- 9.15.5 Product portfolio
- 9.15.6 Business performance
- 9.15.7 Major Strategic Initiatives and Developments
- 9.16 Sika AG
- 9.16.1 Company Overview
- 9.16.2 Key Executives
- 9.16.3 Company snapshot
- 9.16.4 Active Business Divisions
- 9.16.5 Product portfolio
- 9.16.6 Business performance
- 9.16.7 Major Strategic Initiatives and Developments
- 9.17 Akzo Nobel N.V.
- 9.17.1 Company Overview
- 9.17.2 Key Executives
- 9.17.3 Company snapshot
- 9.17.4 Active Business Divisions
- 9.17.5 Product portfolio
- 9.17.6 Business performance
- 9.17.7 Major Strategic Initiatives and Developments
10: Analyst Perspective and Conclusion
- 10.1 Concluding Recommendations and Analysis
- 10.2 Strategies for Market Potential
Scope of Report
Aspects | Details |
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By Type |
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By Application |
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By Material |
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Report Licenses
Frequently Asked Questions (FAQ):
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