Global Cosmetics ODM (Original Design Manufacturer) Market – Industry Trends and Forecast to 2031

The Cosmetics ODM (Original Design Manufacturer) market is experiencing robust expansion, with market size projected to increase from (53,142.68 Million) 2025 to (80,940.96 Million) 2031, demonstrating a consistent year-over-year growth rate of 5.40%. Cosmetics ODM (Original Design Manufacturer) Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (All Process ODM, Half Process ODM), by Applications (Prestige Brands, Mass Brands, Indie Brands, Private Labels) , by Product Type (Skin Care, Hair Care, Body Care, MAKEUP, Fragrances, Cologne), by Packaging Format (Bottles, Compact Cases, Droppers, Folding Cartons, Jar, Pallete, Pouches, Pumps and Dispensers, Roll On, Roll on Sticks, Sachet, Sticks, Tube, Wraps, Others) And regions (North America(United States, Canada, Mexico), South America(Brazil, Argentina, Chile, Rest of South America), Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA(Middle East, Africa)) : Industry Forecast and Opportunity Analysis for 2025 - 2031

Cosmetics ODM is representing those companies as Original Design Manufacturers for cosmetics companies undertaking designing, developing, and manufacturing the respective cosmetic products on behalf of the other brands. The complete production process is handled by an ODM, which includes formulating and packaging the entire product, quality checking, and delivery. This gives brands the time to concentrate on marketing and sales. Increasing demand from the consumer for the private label and indie brands, the trend of using niche beauty items, and the growing need for speedy, cost-effective product launches into the market have all been factors triggering the cosmetics ODM market. The excellent offer made by ODM is the provision of all possible access to specialised expertise, manufacturing capabilities, and cost-effective solutions in production.

Cosmetics ODM (Original Design Manufacturer) Report Highlights

Report Metrics	Details
Forecast period	2019-2031
Base Year Of Estimation	2024
Growth Rate	CAGR of 5.40%
Forecast Value (2031)	USD 80,940.96 Million
By Product Type	All Process ODM, Half Process ODM
Key Market Players	ANC Corporation (South Korea) Ancorotti Cosmetics S.p.a. (Italy) B. Kolormakeup & Skincare S.p.a. (Italy) BioTruly Group (South Korea) COSMAX. INC (South Korea) Cosmecca Korea (South Korea) COSMOBEAUTY CO., LTD (Japan) Fareva (South Korea) Francia Beauty (Vietnam) INTERCOS S.P.A (Italy) KOLMAR KOREA (South Korea) milliona co.ltd (India) Nowcos Co. Ltd. (South Korea) Nox Bellcow Cosmetics Co. Ltd. (China) SANSHO COSMETAINMENT INTERNATIONAL (India) Toyo Beauty Co. Ltd. (Japan)
By Region	North America(United States, Canada, Mexico) South America(Brazil, Argentina, Chile, Rest of South America) Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe) Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific) MEA(Middle East, Africa)

Cosmetics ODM (Original Design Manufacturer) Market Trends

The cosmetics ODM market has a few prominent trends, out of which one is the increasing demand for customised, high-quality products driving growth. More brands are associating preferred ODMs with repeated product development cycles to avoid their time to market. They shall offer personalised skincare, make-up, and hair-care solutions in line with consumer preferences. As this trend develops, the increase in consumer demand for innovative and unique formulations, as well as the increased popularity of private-label and niche beauty brands, will fuel this. ODMs are an added strength for R&D, helping brands in getting new products to market faster while product quality and regulatory compliance are assured. Another major trend in the cosmetics ODM arena is evident in the direction of green and clean beauty. There are brands that are soliciting ODMs for resource-efficient packaging, natural ingredients, and cruelty-free formulations as consumer demand for creations that reduce the carbon footprint of their production processes becomes pronounced. Moreover, the inclusion of digital technology such as AI and big data, which help ODMs to better comprehend consumer needs and trends, would help make the entire process in product development much more efficient. By this continuously evolving trend, the beauty landscape in the cosmetics ODM market has space for both well-entrenched and emerging brands.

Cosmetics ODM (Original Design Manufacturer) Market Leading Players

The key players profiled in the report are ANC Corporation (South Korea), Ancorotti Cosmetics S.p.a. (Italy), B. Kolormakeup & Skincare S.p.a. (Italy), BioTruly Group (South Korea), COSMAX. INC (South Korea), Cosmecca Korea (South Korea), COSMOBEAUTY CO., LTD (Japan), Fareva (South Korea), Francia Beauty (Vietnam), INTERCOS S.P.A (Italy), KOLMAR KOREA (South Korea), milliona co.ltd (India), Nowcos Co. Ltd. (South Korea), Nox Bellcow Cosmetics Co. Ltd. (China), SANSHO COSMETAINMENT INTERNATIONAL (India), Toyo Beauty Co. Ltd. (Japan)

Growth Accelerators

The ODM (Original Design Manufacturer) market for cosmetics grows rapidly on account of increasing demand for innovative and customised beauty products. Majorly, brands, especially from the sectors of skincare and makeup, sign up with ODM service providers to design and create products to take benefit from cost reduction and to streamline production. This, in all likelihood, leaves the rest of the task of branding, marketing, and distribution up to the ODMs, using their expertise to create unique formulations, packaging, and designs with high-quality products. Online sales are taking leaps, besides the increasing significance of private label products—another major market driver. Online retailers and smaller beauty brands need to innovate cost savings in ways of offering competitive and diverse products, as ODM partnerships really come into play. The increasing awareness about sustainability and eco-friendly practices in the beauty industry has opened doors for the innovation of ODM packaging and ingredient sourcing, thus targeting environmentally conscious consumers. The ability of ODMs to create end-to-end solutions—from product design to production—makes them important partners in fulfilling evolving requirements in the world of cosmetics.

Cosmetics ODM (Original Design Manufacturer) Market Segmentation analysis

The Global Cosmetics ODM (Original Design Manufacturer) is segmented by Type, Application, and Region.
By Type, the market is divided into Distributed All Process ODM, Half Process ODM . The Application segment categorizes the market based on its usage such as Prestige Brands, Mass Brands, Indie Brands, Private Labels. Geographically, the market is assessed across key Regions like North America(United States, Canada, Mexico), South America(Brazil, Argentina, Chile, Rest of South America), Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA(Middle East, Africa) and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

From huge multinational corporations to smaller speciality ones, major and minor players have filled the competitive landscape of the cosmetics ODM market. Leading players in the market cover the full spectrum, from product design and formulation to packaging and manufacturing, enabling them to serve the major global beauty brands best. These incumbents also have research and development capabilities smoother than other market players with well-entrenched distribution networks coupled with strong brand equity. Thus, they keep incurring innovation for new products to meet the expectations of customers concerning compositions, use of natural ingredients, sustainable packaging solutions, etc.

Challenges In Cosmetics ODM (Original Design Manufacturer) Market

The competition is getting tougher in the market for cosmetics ODM service providers. All the big and small brands are seeking differentiation to come up with innovative and attractive ways of sticking out among others. With customer demands becoming increasingly diverse, ODMs are still required to innovate in terms of offering customisation in formulations and packaging solutions without compromising the quality of outputs. One of the foremost major challenges met by ODM is to understand the complexities involved in regulatory affairs and ensure compliance with global norms. The environment of the cosmetics industry remains heavily regulated with variable requirements of ingredient safety, testing, and labelling requirements. That is why ODMs need to stay informed about all these regulations; those might be quite complex for them, especially when they need to approach the international market. This demands agility, innovation, and high-standard commitment from ODMs to continue being competitive.

Risks & Prospects in Cosmetics ODM (Original Design Manufacturer) Market

The cosmetics ODM (Original Design Manufacturer) market has ample scope due to the increasing innovation and customisation demand within beauty products. With a shift in consumers' preferences toward personal care and beauty needs, brands are now using ODMs more than ever to design, formulate, and manufacture products for them. ODMs act as a great solution for companies to quickly launch new products while not spending money on extensive research and development, as demands are high among end consumers for new launches. A very strong opportunity is created for ODMs to partner with brands that already have products in the market as well as new entrants. In addition to this, a sustaining trend towards sustainability in the launch of clean beauty items also added another avenue in the market for ODMs. Consumers became more selective due to their environmental concerns, with rising needs for organic, eco-friendly, and cruelty-free nutritious cosmetics. So, ODMs that adopt sustainability protocols such as biodegradable packaging will be within the market's needs.

Key Target Audience

Target audiences of the cosmetics ODM (original design manufacturer) markets include worldwide cosmetics companies, private label enterprises, and beauty startups. Many established cosmetics companies look to ODMs for developing innovative products that both meet consumers' needs for new formulations and packaging and align with their brand identities. Also, private labels, which are sold under their own branding rather than through an in-house manufacturing facility, are typically found to rely on ODMs for a complete solution in product development and production.,, In this market, in addition, raw materials, packing companies, and regulatory bodies come into it. All of these deal with ODM for compliance with safety standards and consumer preferences, and they are the ones that significantly affect trends regarding ingredients, product sustainability, and packaging innovations.

Merger and acquisition

The recent mergers and acquisitions have been shaping the ODM (original design manufacturer) market of cosmetics in a sense that the individual brands will now be exposed to varied markets with the strategic shift of saying better product offerings and an increase in customer reach. In 2023, Intercos S.p.A. bolstered its capacity by purchasing Kolmar Korea, thus helping the company benefit from Kolmar's superior capabilities in manufacturing and include new items in their portfolio of cosmetic products. This would be in line with the increasing demand among brands for an innovative and customised beauty solution as ODMs are stirring up with production processes. Cosmax Inc. has been very active in establishing partnership links to scale up its R&D operations for a much deeper commitment to innovation in this demanding cosmetics industry. Sustainable investment is also going to be a factor in transforming the cosmetics ODM industry. In 2024, for instance, Fareva Group absorbed a number of smaller regional players to further enhance its ability to manufacture "green" formulations in cosmetics. Consumer demand for natural and organic products has encouraged ODMs to invest in sustainable practices and packaging solutions. >

Analyst Comment

"The worldwide cosmetics ODM market is on the rise because of needs like the growing patronage of private label or indie brands, the demand for niche beauty, and affordability with speed associated with product launch for brands. It is really a time-saving and cost-effective solution from Cosmetics ODM suppliers, as they take care of the entire method—from formulation to packaging to quality control and delivery—for brands to devote more time to marketing and selling their products. With the growth of e-commerce adoption and an overall growing beauty market worldwide, much hope will be placed on the cosmetics ODM market."