
Global Dental Preventive Supplies Market - Industry Dynamics, Size, And Opportunity Forecast To 2030
Report ID: MS-2454 | Healthcare and Pharma | Last updated: Jan, 2025 | Formats*:

Dental Preventive Supplies Report Highlights
Report Metrics | Details |
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Forecast period | 2019-2030 |
Base Year Of Estimation | 2024 |
Growth Rate | CAGR of 4% |
Forecast Value (2030) | USD 8.1 Billion |
By Product Type | Dental floss, Prophylactic paste & powder, Sealants, Tooth whitening and desensitizers, Mouth gels, Dental fluorides and varnish, Other product types |
Key Market Players |
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By Region |
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Dental Preventive Supplies Market Trends
The dental preventive supplies market is characterized by some of the following key trends. There is now a trend towards innovative equipment, such as smart electric toothbrushes that offer added sophistication, for example, pressure sensors and AI-assisted brushing recommendations. Additionally, there is a growing demand for natural and organic ingredients in oral care products because of consumer preference for sustainable and ecologically benign products. The market is also seeing a move towards personalized oral healthcare products. This involves, among other things, the creation of personalized oral care programs, taking into account individual needs, and the creation of personalized oral care products in relation to particular dental issues.Dental Preventive Supplies Market Leading Players
The key players profiled in the report are Hu-Friedy, Ultradent Products, Church & Dwight, GC International, Colgate-Palmolive Company, Young Innovations, Sunstar Suisse, Kerr Corporation, Henry Schein, Ivoclar Vivadent, Dentsply Sirona, Johnson & Johnson, The Procter & Gamble Company, Haleon, 3M CompanyGrowth Accelerators
The dental preventive supplies market is fuelled, in particular, by a rising awareness of oral health and a growing focus on preventive care. With an increase of awareness among individuals of the value of oral hygiene and its association with general health, there has been an observed increase in the need for dental preventive items, which include toothbrushes, floss, mouthwash, and fluoride treatments. Another major facilitator is the increasing frequency of dental caries, periodontal disease, and tooth sensitivity that, as production means, has generated a high demand for prevention options. This also includes healthcare programs and government policies encouraging oral health, as well as innovations in dental technologies and dental products, which are all market drivers. Also, with the expansion of dental insurance and rising dental visits, consumers are being pushed to take advantage of preventive products, which is in turn creating a larger market for dental preventive supplies.Dental Preventive Supplies Market Segmentation analysis
The Global Dental Preventive Supplies is segmented by Type, Application, and Region. By Type, the market is divided into Distributed Dental floss, Prophylactic paste & powder, Sealants, Tooth whitening and desensitizers, Mouth gels, Dental fluorides and varnish, Other product types . The Application segment categorizes the market based on its usage such as Teeth whitening, Teeth cleaning, Teeth coating. Geographically, the market is assessed across key Regions like North America (United States, Canada, Mexico), South America (Brazil, Argentina, Chile, Rest of South America), Europe (Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA (Middle East, Africa) and others, each presenting distinct growth opportunities and challenges influenced by the regions.Competitive Landscape
Current mergers and acquisitions within the dental preventive products market suggest a strategic competitive move on the part of industry players to bolster their product portfolio and extend their market reach. April 2022, Ultradent Products, Inc. took a majority ownership of Vamasa SA de CV, the most prominent dental distributor in Mexico. This acquisition expands Ultradent's distribution infrastructure in Latin America, which will facilitate a more profound entry into the market and a greater flow of high-calibre dental solutions to a larger clientele. In particular, Dentsply Sirona* has been engaged in the strategic acquisition of companies with the aim of expanding its technology portfolio, e.g., using an acquisition of a company in order to extend its preventive dental care products. With the rise of dental disorders (e.g., caries and periodontitis), demand for preventive products (e.g., fluoride treatment and dental sealants) is rising. In addition, with increased public attention to oral hygiene and preventative care, consumers and healthcare professionals are increasingly looking for novel solutions.Challenges In Dental Preventive Supplies Market
The dental preventive supplies market also suffers from cost and pricing pressure. The manufacture of dental products (toothbrushes, toothpaste, floss, mouthwash) is also associated with the need for good quality material, which in turn leads to the increase of production costs. Moreover, the market is very competitive with a large number of companies that provide almost the same products, leading to price wars that can be harmful to profit margins. Companies are also under pressure to maintain price sustainability, particularly in lower-income countries where consumers may be more price-responsive, thereby constraining revenue opportunities. There is a challenge in the dental preventive products market for awareness and education in some areas. Although preventive dental care is aggressively promoted in developed countries, the function in some developing countries remains unclear. This restricts the market opportunity in those areas, because consumers in those areas may not seek preventive care products.Risks & Prospects in Dental Preventive Supplies Market
The dental preventive supplies market is described by a number of the following trend points. There is currently a shift towards new devices, such as smart electric toothbrushes, that provide an increased sophistication, e.g., including pressure sensors, as well as AI-aided brushing suggestions. Furthermore, there is an increasing need for natural and organic species in oral care formulations due to consumer awareness of the desirability, from an ecological and sustainability point of view, of products from the sustainable and ecologically benign natural world. There is also a trend of the market toward customized oral care products. This includes, but is not limited to, the development of user-specific oral care programs according to individual requirements as well as the development of user-specific oral care products with regard to specific dental problems.Key Target Audience
, The main target group of the dental preventive supplies market is the dental practitioner, including general dentists, orthodontists, and paediatric dentists. These so-called professionals use a large variety of preventive products, including fluoride treatments, sealants, mouth guards, and prophylaxis pastes, to provide the best possible care and preventive dental health against common oral diseases, such as cavities, gum diseases, and enamel erosion., Other key targets of the market for dental preventive supply are dental clinics, hospitals, and dental hygienists, who play a role in the provision of preventive dentistry. Also, the market also addresses dental supply distributors, dental supply manufacturers, and dental consumers because patients are becoming increasingly active in achieving oral health using products such as toothpaste, floss, and at-home whitening procedures. With a rising focus on the prevention of diseases and also education, the demand in this area is increasing, and on the professional side, but not less, also on the consumer side, in essence, for these products.Merger and acquisition
Current mergers and acquisitions within the dental preventive products market suggest a strategic competitive move on the part of industry players to bolster their product portfolio and extend their market reach. April 2022, Ultradent Products, Inc. took a majority ownership of Vamasa SA de CV, the most prominent dental distributor in Mexico. This acquisition expands Ultradent's distribution infrastructure in Latin America, which will facilitate a more profound entry into the market and a greater flow of high-calibre dental solutions to a larger clientele. In particular, Dentsply Sirona* has been engaged in the strategic acquisition of companies with the aim of expanding its technology portfolio, e.g., using an acquisition of a company in order to extend its preventive dental care products. With the rise of dental disorders (e.g., caries and periodontitis), demand for preventive products (e.g., fluoride treatment and dental sealants) is rising. In addition, with increased public attention to oral hygiene and preventative care, consumers and healthcare professionals are increasingly looking for novel solutions. >Analyst Comment
The main target group of the dental preventive supplies market is the dental practitioner, including general dentists, orthodontists, and paediatric dentists. These so-called professionals use a large variety of preventive products, including fluoride treatments, sealants, mouth guards, and prophylaxis pastes, to provide the best possible care and preventive dental health against common oral diseases, such as cavities, gum diseases, and enamel erosion. Other key targets of the market for dental preventive supply are dental clinics, hospitals, and dental hygienists, who play a role in the provision of preventive dentistry. Also, the market also addresses dental supply distributors, dental supply manufacturers, and dental consumers because patients are becoming increasingly active in achieving oral health using products such as toothpaste, floss, and at-home whitening procedures. With a rising focus on the prevention of diseases and also education, the demand in this area is increasing, and on the professional side, but not less, also on the consumer side, in essence, for these products.- 1.1 Report description
- 1.2 Key market segments
- 1.3 Key benefits to the stakeholders
2: Executive Summary
- 2.1 Dental Preventive Supplies- Snapshot
- 2.2 Dental Preventive Supplies- Segment Snapshot
- 2.3 Dental Preventive Supplies- Competitive Landscape Snapshot
3: Market Overview
- 3.1 Market definition and scope
- 3.2 Key findings
- 3.2.1 Top impacting factors
- 3.2.2 Top investment pockets
- 3.3 Porter’s five forces analysis
- 3.3.1 Low bargaining power of suppliers
- 3.3.2 Low threat of new entrants
- 3.3.3 Low threat of substitutes
- 3.3.4 Low intensity of rivalry
- 3.3.5 Low bargaining power of buyers
- 3.4 Market dynamics
- 3.4.1 Drivers
- 3.4.2 Restraints
- 3.4.3 Opportunities
4: Dental Preventive Supplies Market by Type
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Dental fluorides and varnish
- 4.2.1 Key market trends, factors driving growth, and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market share analysis by country
- 4.3 Tooth whitening and desensitizers
- 4.3.1 Key market trends, factors driving growth, and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market share analysis by country
- 4.4 Prophylactic paste & powder
- 4.4.1 Key market trends, factors driving growth, and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market share analysis by country
- 4.5 Sealants
- 4.5.1 Key market trends, factors driving growth, and opportunities
- 4.5.2 Market size and forecast, by region
- 4.5.3 Market share analysis by country
- 4.6 Dental floss
- 4.6.1 Key market trends, factors driving growth, and opportunities
- 4.6.2 Market size and forecast, by region
- 4.6.3 Market share analysis by country
- 4.7 Mouth gels
- 4.7.1 Key market trends, factors driving growth, and opportunities
- 4.7.2 Market size and forecast, by region
- 4.7.3 Market share analysis by country
- 4.8 Other product types
- 4.8.1 Key market trends, factors driving growth, and opportunities
- 4.8.2 Market size and forecast, by region
- 4.8.3 Market share analysis by country
5: Dental Preventive Supplies Market by Application / by End Use
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 Teeth cleaning
- 5.2.1 Key market trends, factors driving growth, and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market share analysis by country
- 5.3 Teeth whitening
- 5.3.1 Key market trends, factors driving growth, and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market share analysis by country
- 5.4 Teeth coating
- 5.4.1 Key market trends, factors driving growth, and opportunities
- 5.4.2 Market size and forecast, by region
- 5.4.3 Market share analysis by country
6: Dental Preventive Supplies Market by Distribution Channel
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Retail pharmacies
- 6.2.1 Key market trends, factors driving growth, and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market share analysis by country
- 6.3 Drug stores
- 6.3.1 Key market trends, factors driving growth, and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market share analysis by country
- 6.4 E-commerce
- 6.4.1 Key market trends, factors driving growth, and opportunities
- 6.4.2 Market size and forecast, by region
- 6.4.3 Market share analysis by country
7: Dental Preventive Supplies Market by Region
- 7.1 Overview
- 7.1.1 Market size and forecast By Region
- 7.2 North America
- 7.2.1 Key trends and opportunities
- 7.2.2 Market size and forecast, by Type
- 7.2.3 Market size and forecast, by Application
- 7.2.4 Market size and forecast, by country
- 7.2.4.1 United States
- 7.2.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.2.4.1.2 Market size and forecast, by Type
- 7.2.4.1.3 Market size and forecast, by Application
- 7.2.4.2 Canada
- 7.2.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.2.4.2.2 Market size and forecast, by Type
- 7.2.4.2.3 Market size and forecast, by Application
- 7.2.4.3 Mexico
- 7.2.4.3.1 Key market trends, factors driving growth, and opportunities
- 7.2.4.3.2 Market size and forecast, by Type
- 7.2.4.3.3 Market size and forecast, by Application
- 7.2.4.1 United States
- 7.3 South America
- 7.3.1 Key trends and opportunities
- 7.3.2 Market size and forecast, by Type
- 7.3.3 Market size and forecast, by Application
- 7.3.4 Market size and forecast, by country
- 7.3.4.1 Brazil
- 7.3.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.3.4.1.2 Market size and forecast, by Type
- 7.3.4.1.3 Market size and forecast, by Application
- 7.3.4.2 Argentina
- 7.3.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.3.4.2.2 Market size and forecast, by Type
- 7.3.4.2.3 Market size and forecast, by Application
- 7.3.4.3 Chile
- 7.3.4.3.1 Key market trends, factors driving growth, and opportunities
- 7.3.4.3.2 Market size and forecast, by Type
- 7.3.4.3.3 Market size and forecast, by Application
- 7.3.4.4 Rest of South America
- 7.3.4.4.1 Key market trends, factors driving growth, and opportunities
- 7.3.4.4.2 Market size and forecast, by Type
- 7.3.4.4.3 Market size and forecast, by Application
- 7.3.4.1 Brazil
- 7.4 Europe
- 7.4.1 Key trends and opportunities
- 7.4.2 Market size and forecast, by Type
- 7.4.3 Market size and forecast, by Application
- 7.4.4 Market size and forecast, by country
- 7.4.4.1 Germany
- 7.4.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.1.2 Market size and forecast, by Type
- 7.4.4.1.3 Market size and forecast, by Application
- 7.4.4.2 France
- 7.4.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.2.2 Market size and forecast, by Type
- 7.4.4.2.3 Market size and forecast, by Application
- 7.4.4.3 Italy
- 7.4.4.3.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.3.2 Market size and forecast, by Type
- 7.4.4.3.3 Market size and forecast, by Application
- 7.4.4.4 United Kingdom
- 7.4.4.4.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.4.2 Market size and forecast, by Type
- 7.4.4.4.3 Market size and forecast, by Application
- 7.4.4.5 Benelux
- 7.4.4.5.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.5.2 Market size and forecast, by Type
- 7.4.4.5.3 Market size and forecast, by Application
- 7.4.4.6 Nordics
- 7.4.4.6.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.6.2 Market size and forecast, by Type
- 7.4.4.6.3 Market size and forecast, by Application
- 7.4.4.7 Rest of Europe
- 7.4.4.7.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.7.2 Market size and forecast, by Type
- 7.4.4.7.3 Market size and forecast, by Application
- 7.4.4.1 Germany
- 7.5 Asia Pacific
- 7.5.1 Key trends and opportunities
- 7.5.2 Market size and forecast, by Type
- 7.5.3 Market size and forecast, by Application
- 7.5.4 Market size and forecast, by country
- 7.5.4.1 China
- 7.5.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.1.2 Market size and forecast, by Type
- 7.5.4.1.3 Market size and forecast, by Application
- 7.5.4.2 Japan
- 7.5.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.2.2 Market size and forecast, by Type
- 7.5.4.2.3 Market size and forecast, by Application
- 7.5.4.3 India
- 7.5.4.3.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.3.2 Market size and forecast, by Type
- 7.5.4.3.3 Market size and forecast, by Application
- 7.5.4.4 South Korea
- 7.5.4.4.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.4.2 Market size and forecast, by Type
- 7.5.4.4.3 Market size and forecast, by Application
- 7.5.4.5 Australia
- 7.5.4.5.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.5.2 Market size and forecast, by Type
- 7.5.4.5.3 Market size and forecast, by Application
- 7.5.4.6 Southeast Asia
- 7.5.4.6.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.6.2 Market size and forecast, by Type
- 7.5.4.6.3 Market size and forecast, by Application
- 7.5.4.7 Rest of Asia-Pacific
- 7.5.4.7.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.7.2 Market size and forecast, by Type
- 7.5.4.7.3 Market size and forecast, by Application
- 7.5.4.1 China
- 7.6 MEA
- 7.6.1 Key trends and opportunities
- 7.6.2 Market size and forecast, by Type
- 7.6.3 Market size and forecast, by Application
- 7.6.4 Market size and forecast, by country
- 7.6.4.1 Middle East
- 7.6.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.6.4.1.2 Market size and forecast, by Type
- 7.6.4.1.3 Market size and forecast, by Application
- 7.6.4.2 Africa
- 7.6.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.6.4.2.2 Market size and forecast, by Type
- 7.6.4.2.3 Market size and forecast, by Application
- 7.6.4.1 Middle East
- 8.1 Overview
- 8.2 Key Winning Strategies
- 8.3 Top 10 Players: Product Mapping
- 8.4 Competitive Analysis Dashboard
- 8.5 Market Competition Heatmap
- 8.6 Leading Player Positions, 2022
9: Company Profiles
- 9.1 Church & Dwight
- 9.1.1 Company Overview
- 9.1.2 Key Executives
- 9.1.3 Company snapshot
- 9.1.4 Active Business Divisions
- 9.1.5 Product portfolio
- 9.1.6 Business performance
- 9.1.7 Major Strategic Initiatives and Developments
- 9.2 Colgate-Palmolive Company
- 9.2.1 Company Overview
- 9.2.2 Key Executives
- 9.2.3 Company snapshot
- 9.2.4 Active Business Divisions
- 9.2.5 Product portfolio
- 9.2.6 Business performance
- 9.2.7 Major Strategic Initiatives and Developments
- 9.3 Dentsply Sirona
- 9.3.1 Company Overview
- 9.3.2 Key Executives
- 9.3.3 Company snapshot
- 9.3.4 Active Business Divisions
- 9.3.5 Product portfolio
- 9.3.6 Business performance
- 9.3.7 Major Strategic Initiatives and Developments
- 9.4 GC International
- 9.4.1 Company Overview
- 9.4.2 Key Executives
- 9.4.3 Company snapshot
- 9.4.4 Active Business Divisions
- 9.4.5 Product portfolio
- 9.4.6 Business performance
- 9.4.7 Major Strategic Initiatives and Developments
- 9.5 Haleon
- 9.5.1 Company Overview
- 9.5.2 Key Executives
- 9.5.3 Company snapshot
- 9.5.4 Active Business Divisions
- 9.5.5 Product portfolio
- 9.5.6 Business performance
- 9.5.7 Major Strategic Initiatives and Developments
- 9.6 Henry Schein
- 9.6.1 Company Overview
- 9.6.2 Key Executives
- 9.6.3 Company snapshot
- 9.6.4 Active Business Divisions
- 9.6.5 Product portfolio
- 9.6.6 Business performance
- 9.6.7 Major Strategic Initiatives and Developments
- 9.7 Hu-Friedy
- 9.7.1 Company Overview
- 9.7.2 Key Executives
- 9.7.3 Company snapshot
- 9.7.4 Active Business Divisions
- 9.7.5 Product portfolio
- 9.7.6 Business performance
- 9.7.7 Major Strategic Initiatives and Developments
- 9.8 Ivoclar Vivadent
- 9.8.1 Company Overview
- 9.8.2 Key Executives
- 9.8.3 Company snapshot
- 9.8.4 Active Business Divisions
- 9.8.5 Product portfolio
- 9.8.6 Business performance
- 9.8.7 Major Strategic Initiatives and Developments
- 9.9 Johnson & Johnson
- 9.9.1 Company Overview
- 9.9.2 Key Executives
- 9.9.3 Company snapshot
- 9.9.4 Active Business Divisions
- 9.9.5 Product portfolio
- 9.9.6 Business performance
- 9.9.7 Major Strategic Initiatives and Developments
- 9.10 Kerr Corporation
- 9.10.1 Company Overview
- 9.10.2 Key Executives
- 9.10.3 Company snapshot
- 9.10.4 Active Business Divisions
- 9.10.5 Product portfolio
- 9.10.6 Business performance
- 9.10.7 Major Strategic Initiatives and Developments
- 9.11 Sunstar Suisse
- 9.11.1 Company Overview
- 9.11.2 Key Executives
- 9.11.3 Company snapshot
- 9.11.4 Active Business Divisions
- 9.11.5 Product portfolio
- 9.11.6 Business performance
- 9.11.7 Major Strategic Initiatives and Developments
- 9.12 The Procter & Gamble Company
- 9.12.1 Company Overview
- 9.12.2 Key Executives
- 9.12.3 Company snapshot
- 9.12.4 Active Business Divisions
- 9.12.5 Product portfolio
- 9.12.6 Business performance
- 9.12.7 Major Strategic Initiatives and Developments
- 9.13 Ultradent Products
- 9.13.1 Company Overview
- 9.13.2 Key Executives
- 9.13.3 Company snapshot
- 9.13.4 Active Business Divisions
- 9.13.5 Product portfolio
- 9.13.6 Business performance
- 9.13.7 Major Strategic Initiatives and Developments
- 9.14 Young Innovations
- 9.14.1 Company Overview
- 9.14.2 Key Executives
- 9.14.3 Company snapshot
- 9.14.4 Active Business Divisions
- 9.14.5 Product portfolio
- 9.14.6 Business performance
- 9.14.7 Major Strategic Initiatives and Developments
- 9.15 3M Company
- 9.15.1 Company Overview
- 9.15.2 Key Executives
- 9.15.3 Company snapshot
- 9.15.4 Active Business Divisions
- 9.15.5 Product portfolio
- 9.15.6 Business performance
- 9.15.7 Major Strategic Initiatives and Developments
10: Analyst Perspective and Conclusion
- 10.1 Concluding Recommendations and Analysis
- 10.2 Strategies for Market Potential
Scope of Report
Aspects | Details |
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By Type |
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By Application |
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By Distribution Channel |
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Report Licenses
Frequently Asked Questions (FAQ):
What is the estimated market size of Dental Preventive Supplies in 2030?
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Which type of Dental Preventive Supplies is widely popular?
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What are the latest trends influencing the Dental Preventive Supplies Market?
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Who are the key players in the Dental Preventive Supplies Market?
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How is the Dental Preventive Supplies } industry progressing in scaling its end-use implementations?
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What product types are analyzed in the Dental Preventive Supplies Market Study?
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What geographic breakdown is available in Global Dental Preventive Supplies Market Study?
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