Global Dog GPS Tracker Market – Industry Trends and Forecast to 2030

The Dog GPS Tracker market is experiencing robust expansion, with market size projected to increase from (0.5 Billion) 2023 to (1.2 Billion) 2030, demonstrating a consistent year-over-year growth rate of 12.4%. Dog GPS Tracker Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (Smarter Tag, Collar), by applications (Online Sales, Offline Sales) ,by , by , , , , And regions (North America(United States, Canada, Mexico), South America(Brazil, Argentina, Chile, Rest of South America), Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA(Middle East, Africa)) : Industry Forecast and Opportunity Analysis for 2023 - 2030

The worldwide dog GPS tracker market is focused on the designing, manufacturing, and selling of devices whose primary purpose is to track or monitor the movements of dogs. Typically, these devices attached to the collar or harness of the dog contain GPS technology that enables tracking at any moment that is needed; hence, losing the pet is never a problem to the owners. The factors driving the growth of the dog GPS trackers market include rising pet ownership, rising incidences of pet theft, and the growth of technological innovations. As the passion of pet owners towards their pets grows, solutions such as GPS trackers come in handy to monitor the daily activities of dogs, create virtual fences, and provide warnings in case the dogs venture too far.

Dog GPS Tracker Report Highlights

Report Metrics	Details
Forecast period	2019-2030
Base Year Of Estimation	2023
Growth Rate	CAGR of 12.4%
Forecast Value (2030)	USD 1.2 Billion
By Product Type	Smarter Tag, Collar
Key Market Players	Samsung Apple Bartun Cube Real Time Findster Duo+ FitBark Garmin Jiobit Link AKC Pawscout PETFON Sportdog TEK Traactive Tractive GmbH Whistle Labs
By Region	North America(United States, Canada, Mexico) South America(Brazil, Argentina, Chile, Rest of South America) Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe) Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific) MEA(Middle East, Africa)

Dog GPS Tracker Market Trends

Consumers show a notable shift towards using GPS-enabled dog trackers that can easily integrate with smartphone applications and the smart home concept. Today’s dog owners want features such as real-time location tracking and added functions such as geofencing, which is an alarm that activates once the dog is outside a particular zone. In addition to this, most of the trackers are also adding health management and activity measurement systems, which will keep a pet parent updated about the activities of their pet, like the number of steps walked, sleeping hours, and general fitness level. This tracking and health analysis feature is promoting the craze for multi-purpose pet technologies. Another trend worth noting is the increased demand for GPS devices that are lightweight, durable, and waterproof. Pet owners are making these demands on manufacturers for better and more effective products that have improved battery life, reduced the size of the design to accommodate different dog activities and breeds, and altered the shape and style. There is also an increase in concern regarding pet safety, especially in cities where such pets are more at risk of getting lost or knocked down by vehicles. Thus, the proposition is that the dog GPS tracking device market will keep on growing at a high rate owing to the advancements in examination technological devices and the improved consumers spending on pets.

Dog GPS Tracker Market Leading Players

The key players profiled in the report are Samsung, Apple, Bartun, Cube Real Time, Findster Duo+, FitBark, Garmin, Jiobit, Link AKC, Pawscout, PETFON, Sportdog TEK, Traactive, Tractive GmbH, Whistle Labs

Growth Accelerators

The global market for dog GPS trackers is majorly influenced by the rising need for the safety and security of dogs. A lot of pet owners are particularly sensitive to the needs of their dogs, especially in urban areas where the chances of the dogs getting lost or running away are very high. Since GPS trackers are able to track the pet’s location in real time, they help in reassuring the pet owners that the pets will not be lost for a prolonged period if at all they get lost. There is a market demand for these GPS solutions to enhance safety for pets, which is also in line with the increasing number of pets, especially in developed countries. Market growth is also fuelled by factors related to advances in technology. Thanks to the emergence of smaller, sophisticated, and cheaper GPS tracking devices with other features such as geofencing and activity tracking alongside longer battery lives, such products are now appealing to more people. And with the rise of GPS in the form of mobile applications, it is now even easier for dog owners to check on the whereabouts of their dogs and track their activities.

Dog GPS Tracker Market Segmentation analysis

The Global Dog GPS Tracker is segmented by Type, Application, and Region.
By Type, the market is divided into Distributed Smarter Tag, Collar . The Application segment categorizes the market based on its usage such as Online Sales, Offline Sales. Geographically, the market is assessed across key Regions like North America(United States, Canada, Mexico), South America(Brazil, Argentina, Chile, Rest of South America), Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA(Middle East, Africa) and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

The upsurge in pet ownership among people and the fear of letting any harm or insecurity reach their dogs have propelled this growth. In addition, the growing need for effective solutions is also intensified by the current developments in the artificial positioning system, which enhances the availability and usage of tracking devices. Also, the market encompasses all other channels, like the base of the trackers, hybrid products, and mobile applications that complement the users’ experience. On present trends with the market, in the dog GPS tracker segment, the main actors include Whistle GO, Jiobits, Fi, Tractive, and Pawscout. Strategies are being devised by these organisations to innovate and differentiate the products from existing ones in order to grow the market share. Verbally denting so many focal points, a lot of the brands are, for example, positioning an activity tracker, a virtual pet fence, and health devices within the GPS device for the concerned pet owners who happen to be health affixed. North America is the leading market at present owing to high pet ownership and a proclivity towards pet care gadgets.

Challenges In Dog GPS Tracker Market

There are obstacles being faced by the market for global dog GPS trackers. Some of these include issues regarding terminable accuracy and connectivity in far-flung areas. Most GPS dog trackers make use of cellular networks or even satellite signals, which makes it hard to use the trackers in an area with very weak network coverage. This can be quite discouraging for most dog owners who wish to keep track of their pets using real-time trackers, especially when there are huge open areas. Also, there are a few GPS trackers that have a short life span when it comes to battery life, which is quite a nightmare for a pet owner's perspective who wants a performance that is efficient and is able to work for long durations. There is also the cost factor, as most of these GPS device trackers are of high standards and are fitted with quality GPS devices, which can be expensive for all pet owners. Consumer availability is also an issue due to high cost, although there is an increase in localised production due to high demand for pet safety devices, which might be cheaper. These factors limit the ability to penetrate the market, especially segments where prices matter.

Risks & Prospects in Dog GPS Tracker Market

With growing pet owners concerned about their safety and welfare, the world market can be seen with this scope. As the number of people treating dogs as part of their families grows, there is a steady increase in demand for real-time tracking devices that reflect the actual location of a dog. The chances of losing pets are higher in urban areas, and such devices mainly have a strong demand there. Furthermore, in places with outdoor activities, for instance, hiking and camping, pets may be left roaming outside for long periods, so use of GPS trackers is very much in demand there to monitor their safety. Growing market: Another growth indicator is the emergence of smart pet technology. In total, a complete pet care solution is achieved with a combination of health monitoring, activity tracking, and fitness analysis through GPS tracking. This appeals to tech-savvy consumers who wish to track and connect with their animals, improve their pets' health, and improve their pets' lifestyles. Pet insurance businesses and pet care services also now value the offering of GPS trackers as part of their bundled product offerings, opening ways for partnerships and cross-promotion.

Key Target Audience

The most prominent demographic segment in the global dog GPS tracker market is made up of dog owners who pay attention to the well-being and safety of their dogs. This segment usually consists of active people or families with dogs that are fond of roaming, running off, or getting lost. Because dog GPS trackers enable the owner to keep track of the dog’s movement, they are highly effective in reducing the anxiety that comes with dog ownership, even in urban settings where the risk of dogs going missing is very high.,, Moreover, the market also includes persons fond of sports like hunting, hiking, and running with dogs. Such individuals always seek a good-quality tracking device to ensure the dog’s safety during the outdoor activity. In addition, additional key audience segments would include pet care businesses, veterinarian services, and animal rescues, which may sell GPS trackers as part of pet safety or monitoring services to their clients.

Merger and acquisition

Current deals and acquisitions in the international dog GPS tracker market illustrate an upward trend among companies to improve their product lines along with their technological strength. Recently, in April 2023, the world's leading GPS tracking solution provider Ultrack announced it has agreed to acquire a wearable GPS-based pet tracker developed by Supreme Product. This acquisition will look to bring health monitoring and predictive analytics into the product lines of Ultrack, thus becoming an example of the industry trend toward multi-function pet tracking devices. Datamars also acquired Kippy, an Italian company that specialises in providing GPS tracking and activity monitoring solutions, in **May 2023**. The Kippy collar provides personalised activity analysis and health alerts, in line with rising consumer demand for comprehensive pet care technologies. These strategic moves illustrate the competitive landscape of the dog GPS tracker market, in which established players are keen on improving their portfolios through acquisitions. For instance, Mars Petcare's acquisition of Whistle for approximately $117 million in 2016 was a giant leap in the pet wearables space and underlined how much GPS technology meant towards safe and monitored care. The market would experience consolidation further in the days to come, on the same lines because firms like Smart Tracking Technologies themselves acquire firms like Link AKC with innovative features, which would help in progressing tracking solutions into health monitoring and behavioural analytics catering for changing pet owner requirements.