Global Fishing Rod Market Size, Share & Trends Analysis Report, Forecast Period, 2023-2030

The Fishing rod market is experiencing robust expansion, with market size projected to increase from 2024 to (1.98 Billion) 2030, demonstrating a consistent year-over-year growth rate of 6.2% Fishing rod Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (Spinning Rods, Fly Fishing Rods, Casting Rods, Others), by applications (Competitive Casting, Recreational Fishing, Commercial Fishing, Others) ,by Material (Bamboo, Fiberglass, Carbon Fiber, Others) And regions (North America(United States, Canada, Mexico), South America(Brazil, Argentina, Chile, Rest of South America), Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA(Middle East, Africa)) : Industry Forecast and Opportunity Analysis for 2024 - 2030

The fishing rod industry can be defined as the conception, manufacture, and sale of all devices that enable a person to throw and retrieve a line with a hook, otherwise called fish rods. Fishing rods greatly differ in dimensions, materials, and actions to suit varying fishing methods and habits. A number of reasons impact this market, including the rising trends in recreational fishing, increased outdoor activities, and other advanced fishing equipment. This is of course due to the fact that there is an endless demand for quality fishing apparatus, which in turn means that the fishing rod market is bound to grow.

Fishing rod Report Highlights

Report Metrics	Details
Forecast period	2019-2030
Base Year Of Estimation	2023
Growth Rate	CAGR of 6.2%
Forecast Value (2030)	USD 1.98 Billion
By Product Type	Spinning Rods, Fly Fishing Rods, Casting Rods, Others
Key Market Players	AFTCO Mfg. Cabela’s L.L.C. Dongmi Fishing Eagle Claw Preston Innovations RYOBI Limited POKEE FISHING TACKLE Shakespeare SHIMANO INC. St. Croix Rods Tica Fishing TIEMCO Ltd. Weihai Guangwei Group Co., Ltd.
By Region	North America(United States, Canada, Mexico) South America(Brazil, Argentina, Chile, Rest of South America) Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe) Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific) MEA(Middle East, Africa)

Fishing rod Market Trends

The market for fishing rods is being revolutionized as foci shift to rods that are lightweight, durable, and indeed specialized, as folding rods made from carbon fibre and graphite are in vogue due to their tough and sensitive nature. With more and more anglers looking to enjoy better-performing and more comfortable fishing rods, for example, there are rods with ergonomic handles, better action, and improved reel seats. It is also observed that there is a rising trend of rod customization whereby manufacturers provide different rods based on the fishing style, for example, fly fishing, trolling, and deep-sea fishing, while also taking into account the available skill levels from novice how casters to professional spin casters. Here lies another essential trend within the fish rod market. Gone are the days when only products made from plastics were available in the market. In recent years, customers have become very concerned about environmentally friendly products. Environmental conservation is one of the major concerns to consumers. Companies are now sober in their production orientation by using green materials and green operations. The upsurge in the popularity of fishing as a leisure activity and the in-rod design with smart fishing technologies are some other factors that are helping to increase the growth of the fishing rod market.

Fishing rod Market Leading Players

The key players profiled in the report are AFTCO Mfg., Cabela’s L.L.C., Dongmi Fishing, Eagle Claw, Preston Innovations, RYOBI Limited, POKEE FISHING TACKLE, Shakespeare, SHIMANO INC., St. Croix Rods, Tica Fishing, TIEMCO Ltd., Weihai Guangwei Group Co., Ltd.

Growth Accelerators

The fishing rod industry can be defined as the conception, manufacture, and sale of all devices that enable a person to throw and retrieve a line with a hook, otherwise called fish rods. Fishing rods greatly differ in dimensions, materials, and actions to suit varying fishing methods and habits. A number of reasons impact this market, including the rising trends in recreational fishing, increased outdoor activities, and other advanced fishing equipment. This is of course due to the fact that there is an endless demand for quality fishing apparatus, which in turn means that the fishing rod market is bound to grow.

Fishing rod Market Segmentation analysis

The Global Fishing rod is segmented by Type, Application, and Region.
By Type, the market is divided into Distributed Spinning Rods, Fly Fishing Rods, Casting Rods, Others . The Application segment categorizes the market based on its usage such as Competitive Casting, Recreational Fishing, Commercial Fishing, Others. Geographically, the market is assessed across key Regions like North America(United States, Canada, Mexico), South America(Brazil, Argentina, Chile, Rest of South America), Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA(Middle East, Africa) and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

The fishing rod industry is very competitive, with the global players and the domestic operators all manufacturing fishing rods in their respective countries. There are, however, big corporations like Shimano, Daiwa, and St. Croix that control a great share of the market and manufacture wide varieties of fishing rods for all types of customers, whether so-called happy tourists who fish from the shore and want to buy the cheapest fishing rod for a week or professional fishermen. These companies have a strong emphasis on new product development and enhancement, with many incorporating advanced materials such as carbon fibre and fiberglass in order to improve the performance, strength, and sensitivity of the rods. On top of that, they have a vast network of retailers as well as online marketing to ensure their products are available to customers all over the world.

Challenges In Fishing rod Market

One of the most significant obstacles to growth in the fishing rod industry is competition from low-cost players, especially in developing markets, which causes high price elasticity of demand among consumers. Because fishing rods are sometimes a one-off buy or a seldom-replaced item, many end users seek the low price over the high-quality product, which forces the traditional players into a dilemma of maintaining quality and reducing costs. Also, this results in market dilution, where there are so many similar products that even high-performing brands find it hard to compete. The change in consumer behaviour is another challenge whereby the younger generation may want tech in their fishing, such as smart rods with sensors or fishing apps. The older conventional rods may be losing market share to such natures who would rather have dynamic all-in-one equipment rather than the old-school gadgets.

Risks & Prospects in Fishing rod Market

The market for fishing rods is being revolutionized as foci shift to rods that are lightweight, durable, and indeed specialized, as folding rods made from carbon fibre and graphite are in vogue due to their tough and sensitive nature. With more and more anglers looking to enjoy better-performing and more comfortable fishing rods, for example, there are rods with ergonomic handles, better action, and improved reel seats. It is also observed that there is a rising trend of rod customization whereby manufacturers provide different rods based on the fishing style, for example, fly fishing, trolling, and deep-sea fishing, while also taking into account the available skill levels from novice how casters to professional spin casters. Here lies another essential trend within the fish rod market. Gone are the days when only products made from plastics were available in the market. In recent years, customers have become very concerned about environmentally friendly products. Environmental conservation is one of the major concerns to consumers. Companies are now sober in their production orientation by using green materials and green operations. The upsurge in the popularity of fishing as a leisure activity and the in-rod design with smart fishing technologies are some other factors that are helping to increase the growth of the fishing rod market. One of the factors contributing to the growth in the fishing rods market is the rapid increase in the number of people that are participating in recreational fishing activities around the globe, focusing on both freshwater and saltwater fishing. Enhanced by the increasing number of consumers looking for outdoor and especially nature-based leisure activities comes the need for quality fishing rods that are strong and light for easy carry. Gradual innovations like carbon fibre-made fishing rods or even smart fishing rods have developed new classes of products for both hobbyists and professionals, which creates room for the manufacturers to explore. Another market opportunity exists within... Apart from this, the scope of the fishing rod market has widened due to changes in consumer behaviour as well as the presence of e-commerce geared towards both the sale and distribution of the fishing equipment. Ease of product access and the vast product range to be displayed have worked to increase market reach in the other continents where fishing culture is gradually being embraced. Further, interest in high-end light rods aimed at sustainability is rising due to collaborations with fishing tournaments, outdoor brands, and eco-friendly projects, thereby creating a need for advancements in the fishing rod industry.

Key Target Audience

The fishing rod market's primary target audience encompasses recreational anglers and hobbyists who practice fishing only for leisure. These people look for quality and strong, purposeful rods meant for these types of water bodies, whether it is freshwater or saltwater or fly fishing. This audience spans from novice to advanced levels of fishing and therefore seeks out an array of fishing rods made for comfort and usability, performance from fishing rods for beginners to those for seasoned professionals.,, Another large segment of the audience, if not the target, would comprise commercial fishermen and fishing guides for whom there are special rods designed for commercial fishing purposes. This category of users’ needs strong and good-quality rods that can withstand the capacity of fishes caught in extreme water conditions. Besides, the growing inclination towards green and sustainable fishing has also resulted in an increasing number of such audiences who are interested in fishing equipment that is responsible for introducing the eco-conscious segment of products.

Merger and acquisition

The recent years have also marked Wenxian’s active mergers and acquisitions in the fishing rod business, as companies endeavour to grow their footprint and improve efficiency. Pure Fishing, for example, a prominent manufacturer of fishing tackles and equipment, was acquired by Sycamore Partners. This transaction has been reported to be worth 1.3 billion dollars and includes brands like Abu Garcia, Fenwick, Astral, Finnex, and Shakespeare, among other brands. The acquisition is consistent with Newell Brands’ overall plan of divesting non-strategic assets and emphasizing its key line of consumer goods. An additional important achievement in the sector came along with the enlargement of the Bass Pro Shops, which opened a considerably large outdoor superstore in California and maintains its leadership in the field of leisure sightseeing and, more specifically, recreational fishing. These acquisitions and mergers are, however, seen in a larger picture of consolidation trends that are associated with the fishing rod industry, in which dominant firms are enhancing their market positions by engaging in strategic partnerships and broadening their product range in response to a rise in demand from the market, especially for leisure and for competitive fishing. The emphasis placed on product improvement and customer experience design is still a competitive factor within the industry.