Global Kick Scooters Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2030

The Kick Scooters market is experiencing robust expansion, with market size projected to increase from XX billion in 2023 to xx billion by 2031, demonstrating a consistent year-over-year growth rate of 13.5%. Kick Scooters Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (Pedal-assist electric kick scooters, Throttle-only electric kick scooters), by applications (Personal, Rental/sharing) And regions ({regionNms}) : Industry Forecast and Opportunity Analysis for 2023 - 2031

The global kick scooter market refers to the manufacture, distribution, and sale of kick scooters, self-propelled, with a platform for standing while giving provision for steering through handlebars. Kick scooters are commonly used for recreational and commuting purposes. The growing urbanisation and increasing environmental concerns are supporting the market for kick scooters. With people getting congested within cities, the need for alternative modes of transport that are efficient, convenient, and eco-friendly is being fulfilled. Kick scooters are entertaining and practical means of short-distance travel with reduced dependence on cars and public transportation.

Kick Scooters Report Highlights

Report Metrics	Details
Forecast period	2019-2031
Base Year Of Estimation	2023
Growth Rate	CAGR of 13.5%
By Product Type	Pedal-assist electric kick scooters, Throttle-only electric kick scooters
Key Market Players	Jiangsu Xinri E-Vehicle Co. Ltd. Bird Rides, Inc iconBIT Niu International Razor USA LLC SEGWAY INC. SWAGTRON Xiaomi Yadea Technology Group Co., Ltd.
By Region

Kick Scooters Market Trends

The main drivers for the kick scooter market are urbanisation and the increased need for efficient, environmentally friendly personal mobility solutions in congested urban areas. It is an affordable, environment-friendly mode of transportation for short-distance commuting in densely populated cities, which have congested roads and poor air quality. Kick scooters appeal to young professionals and students who need a low-cost, environment-friendly means of travel. Moreover, breakthroughs in lightweight, foldable, and electric designs of kick scooters are increasingly available to address urban dwellers' flexible last-mile solutions. The increasing shared micromobility programs have further led to a surge in demand, and rental companies have extensively deployed fleets of kick scooters in major cities that support seamless, accessible modes of transit. The market for kick scooters also increases with government policies for reducing carbon footprints through increased green transportation. With an increasing number of cities embracing infrastructure related to micromobility—including dedicated scooter lanes—many consumers are adopting the vehicle due to increasing awareness of sustainable lifestyles.

Kick Scooters Market Leading Players

The key players profiled in the report are Jiangsu Xinri E-Vehicle Co. Ltd., Bird Rides, Inc, iconBIT, Niu International, Razor USA LLC, SEGWAY INC., SWAGTRON, Xiaomi, Yadea Technology Group Co., Ltd.

Growth Accelerators

The Tactical Air Navigation (TACAN) system market is primarily influenced by the increasing need for reliable and accurate navigation systems in military aviation. TACAN is a system used for military aircraft that provides range and bearing in order to give a secure and precise demarcation. Global defence budgets are rising, especially in regions where military aviation is highly developed, such as North America and Asia Pacific. This encourages the use of TACAN technology. Threatening communication and navigation systems is becoming more of a need in line with the changes that have taken place regarding the defence fleets coupled with the increase in joint operations and the enhancement of combat readiness, thus enhancing growth in the market. Furthermore, there has been a surge in the attractiveness of the system's components in defence markets owing to miniaturisation, advanced signal processing, and an increase in the range of TACAN systems. As air forces are being modernised along with the incorporation of TACAN systems in UAVs and drone technology, the need for easily adaptable and strong navigation systems continues to rise. These advances not only satisfy the changing tactical requirements of the armed forces but also broaden the scopes of application of TACAN systems, thus supporting their continuous presence in the market.

Kick Scooters Market Segmentation analysis

The Global Kick Scooters is segmented by Type, Application, and Region.
By Type, the market is divided into Distributed Pedal-assist electric kick scooters, Throttle-only electric kick scooters . The Application segment categorizes the market based on its usage such as Personal, Rental/sharing. Geographically, the market is assessed across key Regions like {regionNms} and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

The kick scooter market is growing tremendously, driven by the urbanisation drive and the ever-growing need for efficient last-mile transportation solutions. This growth has been spurred on by an increasing popularity in micromobility options, shared mobility services, and heightened environmental sustainability awareness. Asia-Pacific, especially China, is in the lead for adoption purposes as a result of high population density and support from government policies promoting electric vehicles. The competitive landscape in the kick scooter market is shifting and is marked by the presence of many big players such as Xiaomi Corporation, Segway-Ninebot, and Razor USA LLC. Innovation and strategic partnerships are their focus on product offerings and market presence. Rental service providers also form a big part of the market, with Bird Rides Inc. and Lime leading the pack, thereby providing shared scooter fleets to meet urban commuting needs. The high-growing investments in technology and infrastructure increase the stakes for those companies as they compete with each other in providing consumers with greener and cheaper solutions that conform to consumer preference.

Challenges In Kick Scooters Market

There are several market-specific challenges that slow down its development and growth, with regulatory hurdles being one of them. Cities and municipalities continue to introduce strict regulations around the use of kick scooters on public roads and sidewalks. For instance, certain speed limits, parking area specifications, and age limit regulations have been placed as obstacles that discourage would-be users from using these gadgets and further limit the reach of the market. The market also faces stiffer safety requirements, mostly from the new entrants into motorcycle riding, because increased safety requirements and issues concerning helmet and rider education influence its adoption. Higher competition comes from other options such as scooters, bicycles, or public transit systems. With the advancement of urban mobility solutions, the kick scooter market may find itself squeezed out of its share as more efficient and technologically advanced alternatives provide for easier use. Infrastructural improvements are also needed for dedicated scooter lanes and parking places for safe scooter storage. The potential for growth in the kick scooter market would remain curbed without the major infrastructural investment and public awareness efforts.

Risks & Prospects in Kick Scooters Market

This growing urbanisation and the need for environment-friendly alternatives in transport will have ample growth opportunity in the market for kick scooters. The congested traffic and environmental problems in today's urban cities make it impossible to endure the old-fashioned mode of transportation, and here comes the affordable, environment-friendly, and convenient means of transport within the city. As many cities have introduced initiatives on micromobility such as dedicated scooter lanes and sharing programs, the demand for kick scooters is sure to be increased. Besides, kick scooters are a low-carbon, emission-free method of transportation that appeals much to environmentally conscious consumers—especially in densely populated areas of urban centres where mostly short-distance travel is seen. Advanced technology integration in kick scooters, including electric propulsion, GPS tracking, and smart connectivity features, remains a significant opportunity. For example, electric kick scooters are becoming increasingly fashionable as they make it much easier to travel longer distances with minimal effort, greatly expanding the potential customer base. Companies investing in innovative designs and lightweight materials, while working to improve the safety features of these scooters, can carve out a significant share of urban commutes and leisure users going forward.

Key Target Audience

The primary target group for the kick scooter market is urban commuters and environmentally conscious people looking for an efficient and sustainable means of transportation. As cities are becoming increasingly congested, many people, especially young professionals and students, have turned to kick scooters because they can easily go through traffic and save a lot of time on travel for short distances. This demographic loves the convenience, portability, and cost-effectiveness of kick scooters as compared to other forms of transportation, such as cars or public transportation.,, The next most important segment of kick scooter consumers is families and recreational users. Parents always seek out kick scooters for their children as a great way to spend time outside while promoting physical exercise and coordination. More importantly, the scooter market is covered by people of all ages who enjoy outdoor leisure activities because kick scooters remain popular for recreational rides in parks and communities. This appeals to a different age group as well as riding styles, thus forcing an increase in demand for various scooter models from basic to advanced electric options.

Merger and acquisition

Recent mergers and acquisitions in the electric kick scooter market reflect a shift in strategy toward consolidation and expansion among key players. For example, in March 2022, the Germany-based micro-mobility provider TIER acquired U.S.-based manufacturer Spin, which produces electric bikes and scooters. This deal helped TIER extend its operations significantly in North America and made the firm the world market leader in multimodal micromobility, with access to over 520 cities and more than 300,000 units. In a word, such deals reflect an upward trend when firms seek to scale their market reach and bring out new services through strategic acquisition. Lastly, partnerships are coming ahead as companies look outside to take advantage of a complementary strength with the partnership. For instance, in June 2021, Petronas SRT collaborated with Velocifero to design an electric kick scooter under a limited-edition model. Companies from entirely different sectors can collaborate on the design of a new product. Beyond diversifying its portfolio of products, collaboration helps firms expand their customer base and reach other geographies. With the electric scooter market growing and reaching $4.86 billion by 2028, these strategic mergers and partnerships will most probably be important in defining the competitive landscape.