
Global Micro Learning Market – Industry Trends and Forecast to 2031
Report ID: MS-1891 | IT and Telecom | Last updated: Sep, 2024 | Formats*:

Micro Learning Report Highlights
Report Metrics | Details |
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Forecast period | 2019-2031 |
Base Year Of Estimation | 2023 |
Growth Rate | CAGR of 13.2% |
Key Market Players |
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By Region |
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Micro Learning Market Trends
There is a growing trend in the global microlearning market towards the implementation of short learning modules catering to the ever-changing pace of a working environment. Microlearning serves this purpose by allowing organizations to train their employees on contents in short durations instead of long hours of training sessions. This method not only improves retention and comprehension but also addresses different types of learning nature. The advancement in mobile technology has made it possible for learners to access microlearning materials whenever and wherever they wish, which appeals to many organizations aiming to improve employee training and development without interfering with the normal flow of business. Speaking of other trends in the microlearning industry, David is observably inclined towards the adoption of more sophisticated systems like artificial intelligence and data analytics. These will help such entities to enhance the learning experience by targeting any particular employee’s needs, demands, and performance statistics. Artificial intelligence can help the organization gather statistics regarding the learner's activity and interest level, which will contribute to the improvement of the training and its methods.Micro Learning Market Leading Players
The key players profiled in the report are AxonifyInc. (Canada), Qstream, Inc. (United States), GnowbeGroup Ltd (United States), Ocasta (United Kingdom), LEADx (United States), LemonadeLXP (Canada), InspireOneTechnologies Pvt. Ltd (India), Code of Talent (Romania), LearnUpon (United States)Growth Accelerators
The worldwide microlearning universe can be attributed to the expansion of the preference for flexible and effective training tools across several sectors such as corporate training, education, and healthcare, among many others. In the quest to upskill employees and ensure retention of knowledge, microlearning is a suitable way of packaging content in small, manageable portions ideal for on-the-go consumption. Such a strategy suits modern-day learners who lead a busy life, allowing them to access the training content at the time of their choosing and revise areas required as many times as possible. With the advent of smartphones and e-learning, this has further fuelled the desirability of micro-learning for organisations seeking to enhance their training and development programs. Another regional driver is the excessive tendency for ever-expanding learning and skills acquisition opportunities for the working professionals within the dynamic working environment. Technological innovations and changing demographics have made preferred methods of production fluid in modern-day economies. As such, enterprises have come up with training policies that cut across even those workers who are deemed competitive or the best. Microlearning meets the requirement by enabling efficient delivery training tools on specific skills or knowledge slack, which is the point of need training.Micro Learning Market Segmentation analysis
The Global Micro Learning is segmented by and Region. . Geographically, the market is assessed across key Regions like North America(United States.Canada.Mexico), South America(Brazil.Argentina.Chile.Rest of South America), Europe(Germany.France.Italy.United Kingdom.Benelux.Nordics.Rest of Europe), Asia Pacific(China.Japan.India.South Korea.Australia.Southeast Asia.Rest of Asia-Pacific), MEA(Middle East.Africa) and others, each presenting distinct growth opportunities and challenges influenced by the regions.Competitive Landscape
The global microlearning market competition has many established and new e-learning companies, dedicated microlearning firms, and tech startups. Some of the market players worth mentioning include Saba Software, Axonify, IBM, and Cornerstone OnDemand, as all of them provide comprehensive microlearning services across many industries. Such companies convert their experience and presence in the market into an instrument that fosters growth and progress in the microlearning market. Besides these markets, there are dozens of smaller companies that have been set up to focus on microlearning concepts, including gaming, mobile learning, and content for specific industries. These companies also have some market advantages in providing inventive ideas and competitive rates, hence adding to the richness of the microlearning market.Challenges In Micro Learning Market
The international market of microlearning is experiencing difficulties and challenges, one of which is the efficient mode of content creation that meets the users’ learning styles and preferences. Microlearning encourages short modules of learning, in which case developing content that is captivating and illustrative within a short period proves to be a challenge. Moreover, the organizations may face difficulties in incorporating any microlearning programs into the already present education system and LMS, which makes it difficult to introduce and embrace the new teaching strategies. Besides the above, another challenge is assessing the effectiveness of microlearning and its effects on enhancing employee performance and effectiveness along the lines of knowledge retention among the workforce. This is because, in contrast to other training techniques that are associated with detailed and exhaustive evaluations, microlearning does not comprise any universal assessment systems, as a result of which organizations cannot quantify the ROI and the effectiveness of the training programs.Risks & Prospects in Micro Learning Market
The global market for microlearning presents substantial opportunities, propelled by the increasing need for efficient and adaptable training systems in many sectors. As companies aim at improving the active participation of their employees and the retention of knowledge, microlearning, in which the training content is delivered in short and precise bursts, comes in handy. This is in line with the current trend where employees are busy with work, and therefore learning is done in a self-paced and on-demand manner. Besides, the growing utilization of mobile technologies and digital platforms, which has also contributed to the growth of mobile learning solutions, allows organisations to engage in micro-learning most effectively as content can be customised and delivered to a larger pool of audiences. In addition, there seems to be an increasing interest in micro-learning methodologies among educational institutions to ease the burden of conventional approaches by providing students with small amounts of educational material that aid comprehension and memory. As the pace of development shifts to an environment of continual learning, the microlearning industry has more than enough room to grow, launching relevant solutions for numerous verticals of business.Key Target Audience
The global microlearning market competition has many established and new e-learning companies, dedicated microlearning firms, and tech startups. Some of the market players worth mentioning include Saba Software, Axonify, IBM, and Cornerstone OnDemand, as all of them provide comprehensive microlearning services across many industries.,, Such companies convert their experience and presence in the market into an instrument that fosters growth and progress in the microlearning market. Besides these markets, there are dozens of smaller companies that have been set up to focus on microlearning concepts, including gaming, mobile learning, and content for specific industries. These companies also have some market advantages in providing inventive ideas and competitive rates, hence adding to the richness of the microlearning market.Merger and acquisition
In the last few years, this particular segment of the microlearning market has witnessed a high degree of merger and acquisition activity owing to the need amongst these companies to diversify their product portfolio, improve their technological capabilities, and capture additional market share. Some of the prominent deals in microlearning are as follows: Paycor’s purchase of Verb: Paycor, Inc., a prominent human capital management (HCM) software solutions provider, has purchased Verb, a microlearning platform based on behavioural science, to enhance its employee development and training solutions. Zick Learn’s funding round: The European edtech startup zick learn, based in Dublin, Ireland, raised €500,000 to grow its text-based microlearning platform around Europe. These are just a couple of instances of the current state of affairs in the microlearning market concerning mergers and acquisitions, which we anticipate will persist as companies more invest in enhancing their microlearning market position because of the increasing need for fast and efficient learning solutions.- 1.1 Report description
- 1.2 Key market segments
- 1.3 Key benefits to the stakeholders
2: Executive Summary
- 2.1 Micro Learning- Snapshot
- 2.2 Micro Learning- Segment Snapshot
- 2.3 Micro Learning- Competitive Landscape Snapshot
3: Market Overview
- 3.1 Market definition and scope
- 3.2 Key findings
- 3.2.1 Top impacting factors
- 3.2.2 Top investment pockets
- 3.3 Porter’s five forces analysis
- 3.3.1 Low bargaining power of suppliers
- 3.3.2 Low threat of new entrants
- 3.3.3 Low threat of substitutes
- 3.3.4 Low intensity of rivalry
- 3.3.5 Low bargaining power of buyers
- 3.4 Market dynamics
- 3.4.1 Drivers
- 3.4.2 Restraints
- 3.4.3 Opportunities
4: Micro Learning Market by Learning Format
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Quizzes and Games
- 4.2.1 Key market trends, factors driving growth, and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market share analysis by country
- 4.3 Microlearning Videos
- 4.3.1 Key market trends, factors driving growth, and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market share analysis by country
- 4.4 Masterclasses
- 4.4.1 Key market trends, factors driving growth, and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market share analysis by country
- 4.5 Infographics
- 4.5.1 Key market trends, factors driving growth, and opportunities
- 4.5.2 Market size and forecast, by region
- 4.5.3 Market share analysis by country
- 4.6 Microlearning Apps or Mobile Apps
- 4.6.1 Key market trends, factors driving growth, and opportunities
- 4.6.2 Market size and forecast, by region
- 4.6.3 Market share analysis by country
- 4.7 Others
- 4.7.1 Key market trends, factors driving growth, and opportunities
- 4.7.2 Market size and forecast, by region
- 4.7.3 Market share analysis by country
5: Micro Learning Market by Industry Vertical
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 Retail
- 5.2.1 Key market trends, factors driving growth, and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market share analysis by country
- 5.3 Manufacturing
- 5.3.1 Key market trends, factors driving growth, and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market share analysis by country
- 5.4 Transportation and Logistics
- 5.4.1 Key market trends, factors driving growth, and opportunities
- 5.4.2 Market size and forecast, by region
- 5.4.3 Market share analysis by country
- 5.5 BFSI
- 5.5.1 Key market trends, factors driving growth, and opportunities
- 5.5.2 Market size and forecast, by region
- 5.5.3 Market share analysis by country
- 5.6 Telecom and IT
- 5.6.1 Key market trends, factors driving growth, and opportunities
- 5.6.2 Market size and forecast, by region
- 5.6.3 Market share analysis by country
- 5.7 Healthcare and Life Sciences
- 5.7.1 Key market trends, factors driving growth, and opportunities
- 5.7.2 Market size and forecast, by region
- 5.7.3 Market share analysis by country
- 5.8 Education
- 5.8.1 Key market trends, factors driving growth, and opportunities
- 5.8.2 Market size and forecast, by region
- 5.8.3 Market share analysis by country
- 5.9 Travel and Hospitality
- 5.9.1 Key market trends, factors driving growth, and opportunities
- 5.9.2 Market size and forecast, by region
- 5.9.3 Market share analysis by country
- 5.10 Others
- 5.10.1 Key market trends, factors driving growth, and opportunities
- 5.10.2 Market size and forecast, by region
- 5.10.3 Market share analysis by country
6: Micro Learning Market by Organization Size
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Large Enterprises
- 6.2.1 Key market trends, factors driving growth, and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market share analysis by country
- 6.3 Small and Medium Enterprise (SMEs)
- 6.3.1 Key market trends, factors driving growth, and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market share analysis by country
7: Micro Learning Market by Region
- 7.1 Overview
- 7.1.1 Market size and forecast By Region
- 7.2 North America
- 7.2.1 Key trends and opportunities
- 7.2.2 Market size and forecast, by Type
- 7.2.3 Market size and forecast, by Application
- 7.2.4 Market size and forecast, by country
- 7.2.4.1 United States
- 7.2.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.2.4.1.2 Market size and forecast, by Type
- 7.2.4.1.3 Market size and forecast, by Application
- 7.2.4.2 Canada
- 7.2.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.2.4.2.2 Market size and forecast, by Type
- 7.2.4.2.3 Market size and forecast, by Application
- 7.2.4.3 Mexico
- 7.2.4.3.1 Key market trends, factors driving growth, and opportunities
- 7.2.4.3.2 Market size and forecast, by Type
- 7.2.4.3.3 Market size and forecast, by Application
- 7.2.4.1 United States
- 7.3 South America
- 7.3.1 Key trends and opportunities
- 7.3.2 Market size and forecast, by Type
- 7.3.3 Market size and forecast, by Application
- 7.3.4 Market size and forecast, by country
- 7.3.4.1 Brazil
- 7.3.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.3.4.1.2 Market size and forecast, by Type
- 7.3.4.1.3 Market size and forecast, by Application
- 7.3.4.2 Argentina
- 7.3.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.3.4.2.2 Market size and forecast, by Type
- 7.3.4.2.3 Market size and forecast, by Application
- 7.3.4.3 Chile
- 7.3.4.3.1 Key market trends, factors driving growth, and opportunities
- 7.3.4.3.2 Market size and forecast, by Type
- 7.3.4.3.3 Market size and forecast, by Application
- 7.3.4.4 Rest of South America
- 7.3.4.4.1 Key market trends, factors driving growth, and opportunities
- 7.3.4.4.2 Market size and forecast, by Type
- 7.3.4.4.3 Market size and forecast, by Application
- 7.3.4.1 Brazil
- 7.4 Europe
- 7.4.1 Key trends and opportunities
- 7.4.2 Market size and forecast, by Type
- 7.4.3 Market size and forecast, by Application
- 7.4.4 Market size and forecast, by country
- 7.4.4.1 Germany
- 7.4.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.1.2 Market size and forecast, by Type
- 7.4.4.1.3 Market size and forecast, by Application
- 7.4.4.2 France
- 7.4.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.2.2 Market size and forecast, by Type
- 7.4.4.2.3 Market size and forecast, by Application
- 7.4.4.3 Italy
- 7.4.4.3.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.3.2 Market size and forecast, by Type
- 7.4.4.3.3 Market size and forecast, by Application
- 7.4.4.4 United Kingdom
- 7.4.4.4.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.4.2 Market size and forecast, by Type
- 7.4.4.4.3 Market size and forecast, by Application
- 7.4.4.5 Benelux
- 7.4.4.5.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.5.2 Market size and forecast, by Type
- 7.4.4.5.3 Market size and forecast, by Application
- 7.4.4.6 Nordics
- 7.4.4.6.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.6.2 Market size and forecast, by Type
- 7.4.4.6.3 Market size and forecast, by Application
- 7.4.4.7 Rest of Europe
- 7.4.4.7.1 Key market trends, factors driving growth, and opportunities
- 7.4.4.7.2 Market size and forecast, by Type
- 7.4.4.7.3 Market size and forecast, by Application
- 7.4.4.1 Germany
- 7.5 Asia Pacific
- 7.5.1 Key trends and opportunities
- 7.5.2 Market size and forecast, by Type
- 7.5.3 Market size and forecast, by Application
- 7.5.4 Market size and forecast, by country
- 7.5.4.1 China
- 7.5.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.1.2 Market size and forecast, by Type
- 7.5.4.1.3 Market size and forecast, by Application
- 7.5.4.2 Japan
- 7.5.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.2.2 Market size and forecast, by Type
- 7.5.4.2.3 Market size and forecast, by Application
- 7.5.4.3 India
- 7.5.4.3.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.3.2 Market size and forecast, by Type
- 7.5.4.3.3 Market size and forecast, by Application
- 7.5.4.4 South Korea
- 7.5.4.4.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.4.2 Market size and forecast, by Type
- 7.5.4.4.3 Market size and forecast, by Application
- 7.5.4.5 Australia
- 7.5.4.5.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.5.2 Market size and forecast, by Type
- 7.5.4.5.3 Market size and forecast, by Application
- 7.5.4.6 Southeast Asia
- 7.5.4.6.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.6.2 Market size and forecast, by Type
- 7.5.4.6.3 Market size and forecast, by Application
- 7.5.4.7 Rest of Asia-Pacific
- 7.5.4.7.1 Key market trends, factors driving growth, and opportunities
- 7.5.4.7.2 Market size and forecast, by Type
- 7.5.4.7.3 Market size and forecast, by Application
- 7.5.4.1 China
- 7.6 MEA
- 7.6.1 Key trends and opportunities
- 7.6.2 Market size and forecast, by Type
- 7.6.3 Market size and forecast, by Application
- 7.6.4 Market size and forecast, by country
- 7.6.4.1 Middle East
- 7.6.4.1.1 Key market trends, factors driving growth, and opportunities
- 7.6.4.1.2 Market size and forecast, by Type
- 7.6.4.1.3 Market size and forecast, by Application
- 7.6.4.2 Africa
- 7.6.4.2.1 Key market trends, factors driving growth, and opportunities
- 7.6.4.2.2 Market size and forecast, by Type
- 7.6.4.2.3 Market size and forecast, by Application
- 7.6.4.1 Middle East
- 8.1 Overview
- 8.2 Key Winning Strategies
- 8.3 Top 10 Players: Product Mapping
- 8.4 Competitive Analysis Dashboard
- 8.5 Market Competition Heatmap
- 8.6 Leading Player Positions, 2022
9: Company Profiles
- 9.1 AxonifyInc. (Canada)
- 9.1.1 Company Overview
- 9.1.2 Key Executives
- 9.1.3 Company snapshot
- 9.1.4 Active Business Divisions
- 9.1.5 Product portfolio
- 9.1.6 Business performance
- 9.1.7 Major Strategic Initiatives and Developments
- 9.2 Qstream
- 9.2.1 Company Overview
- 9.2.2 Key Executives
- 9.2.3 Company snapshot
- 9.2.4 Active Business Divisions
- 9.2.5 Product portfolio
- 9.2.6 Business performance
- 9.2.7 Major Strategic Initiatives and Developments
- 9.3 Inc. (United States)
- 9.3.1 Company Overview
- 9.3.2 Key Executives
- 9.3.3 Company snapshot
- 9.3.4 Active Business Divisions
- 9.3.5 Product portfolio
- 9.3.6 Business performance
- 9.3.7 Major Strategic Initiatives and Developments
- 9.4 GnowbeGroup Ltd (United States)
- 9.4.1 Company Overview
- 9.4.2 Key Executives
- 9.4.3 Company snapshot
- 9.4.4 Active Business Divisions
- 9.4.5 Product portfolio
- 9.4.6 Business performance
- 9.4.7 Major Strategic Initiatives and Developments
- 9.5 Ocasta (United Kingdom)
- 9.5.1 Company Overview
- 9.5.2 Key Executives
- 9.5.3 Company snapshot
- 9.5.4 Active Business Divisions
- 9.5.5 Product portfolio
- 9.5.6 Business performance
- 9.5.7 Major Strategic Initiatives and Developments
- 9.6 LEADx (United States)
- 9.6.1 Company Overview
- 9.6.2 Key Executives
- 9.6.3 Company snapshot
- 9.6.4 Active Business Divisions
- 9.6.5 Product portfolio
- 9.6.6 Business performance
- 9.6.7 Major Strategic Initiatives and Developments
- 9.7 LemonadeLXP (Canada)
- 9.7.1 Company Overview
- 9.7.2 Key Executives
- 9.7.3 Company snapshot
- 9.7.4 Active Business Divisions
- 9.7.5 Product portfolio
- 9.7.6 Business performance
- 9.7.7 Major Strategic Initiatives and Developments
- 9.8 InspireOneTechnologies Pvt. Ltd (India)
- 9.8.1 Company Overview
- 9.8.2 Key Executives
- 9.8.3 Company snapshot
- 9.8.4 Active Business Divisions
- 9.8.5 Product portfolio
- 9.8.6 Business performance
- 9.8.7 Major Strategic Initiatives and Developments
- 9.9 Code of Talent (Romania)
- 9.9.1 Company Overview
- 9.9.2 Key Executives
- 9.9.3 Company snapshot
- 9.9.4 Active Business Divisions
- 9.9.5 Product portfolio
- 9.9.6 Business performance
- 9.9.7 Major Strategic Initiatives and Developments
- 9.10 LearnUpon (United States)
- 9.10.1 Company Overview
- 9.10.2 Key Executives
- 9.10.3 Company snapshot
- 9.10.4 Active Business Divisions
- 9.10.5 Product portfolio
- 9.10.6 Business performance
- 9.10.7 Major Strategic Initiatives and Developments
10: Analyst Perspective and Conclusion
- 10.1 Concluding Recommendations and Analysis
- 10.2 Strategies for Market Potential
Scope of Report
Aspects | Details |
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By Learning Format |
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By Industry Vertical |
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By Organization Size |
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Frequently Asked Questions (FAQ):
How do regulatory policies impact the Micro Learning Market?
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Which regions are expected to show the fastest growth in the Micro Learning market?
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What are the major growth drivers in the Micro Learning market?
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Is the study period of the Micro Learning flexible or fixed?
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How does the supply chain affect the Micro Learning Market?
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