Global Pet Supplements and Nutraceuticals Market – Industry Trends and Forecast to 2031

The Pet Supplements and Nutraceuticals market is experiencing robust expansion, with market size projected to increase from XX billion in 2024 to xx billion by 2031, demonstrating a consistent year-over-year growth rate of 7.19%. Pet Supplements and Nutraceuticals Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (Nutraceuticals, Supplements), by applications (Dog, Cat, Bird, Fish, Other) And regions (North America(United States.Canada.Mexico), South America(Brazil.Argentina.Chile.Rest of South America), Europe(Germany.France.Italy.United Kingdom.Benelux.Nordics.Rest of Europe), Asia Pacific(China.Japan.India.South Korea.Australia.Southeast Asia.Rest of Asia-Pacific), MEA(Middle East.Africa)) : Industry Forecast and Opportunity Analysis for 2024 - 2031

The pet supplements and nutraceuticals market can be broken down into a variety of products intended to improve the health, wellness, and longevity of pets. These include supplements and nutraceuticals developed from vitamins, minerals, herbs, and other natural ingredients, which are specifically designed to treat particular health issues such as arthritis, skin allergies, and digestive problems. Increasing pet ownership, increasing awareness of pet health among customers, and the general desire for quality diet and lifestyle among pets are promoting the pet supplement and nutraceutical market. The demand for supplements and nutraceuticals will continue to rise over time as owners look to better their pets' well-being.

Pet Supplements and Nutraceuticals Report Highlights

Report Metrics	Details
Forecast period	2019-2031
Base Year Of Estimation	2023
Growth Rate	CAGR of 7.19%
By Product Type	Nutraceuticals, Supplements
Key Market Players	Mars Petcare Kemin Industries Nestle Purina PetCare Darling International Inc Archer Daniels Midland Company Total Alimentos Robinson Pharma Symrise AG Diamond Pet Foods Blue Buffalo Nutramax Laboratories DSM Nutritionals BASF Diana Pet Food Novotech Nutraceutical Boehringer Ingelheim Animal Health ALC INovators Roquette Freres
By Region	North America(United States.Canada.Mexico) South America(Brazil.Argentina.Chile.Rest of South America) Europe(Germany.France.Italy.United Kingdom.Benelux.Nordics.Rest of Europe) Asia Pacific(China.Japan.India.South Korea.Australia.Southeast Asia.Rest of Asia-Pacific) MEA(Middle East.Africa)

Pet Supplements and Nutraceuticals Market Trends

The pet supplements and nutraceuticals market are increasing at a tremendous rate globally owing to a new rise in pet ownership and growing consumer awareness about pet health and wellness. Moreover, pet owners seek supplements that would improve general health, enhance the immune system, control arthritis conditions, reduce digestive problems, and reduce obesity among animals. With pets becoming a vital part of the family unit, it is now the best time for natural, organic products that are scientifically supported, built on high-quality ingredients, and with precision health solutions. Product type innovation demand is strong in the form of probiotics, vitamins, joint care supplements, and multivitamins in meeting the various needs of the pets depending on life stages and breeds. Apart from these, the pet humanization trend is also on the growth track and boosting premium and functional pet nutraceuticals requirements. These are specifically developed based on health requirements. Increased investments in research and development for more effective, safer, and innovative pet health solutions are made, increasingly based on new developments in biotechnology and animal health sciences.

Pet Supplements and Nutraceuticals Market Leading Players

The key players profiled in the report are Mars Petcare, Kemin Industries, Nestle Purina PetCare, Darling International Inc Archer Daniels Midland Company, Total Alimentos, Robinson Pharma, Symrise AG, Diamond Pet Foods, Blue Buffalo, Nutramax Laboratories, DSM Nutritionals, BASF, Diana Pet Food, Novotech Nutraceutical, Boehringer Ingelheim Animal Health, ALC INovators, Roquette Freres

Growth Accelerators

The rising awareness among pet owners regarding pet health and wellness drives the global market for pet supplements and nutraceuticals. Being a family, pets have always been part of family life; hence, there is an essential requirement for promoting joint health, digestive health, skin and coat improvement, and immune system boosting. Yet another reason for this growth is a shift towards natural and organic pet products. With the emerging interest in the avoidance of synthetic pet medicines, many pet owners look elsewhere. This trend is strong mainly in regions where there is a high sensitivity to pet care, like North America and Europe. Other key growth drivers include the increasing prevalence of chronic health issues in pets: obesity, arthritis, and allergies. The age factor generally will demand health-based supplements in joints, probiotics, and weight management formulas. Online platforms those based on e-commerce platforms as well as the availability of pet health care products online, have increased access to a variety of pet supplements for consumers, further driving market growth.

Pet Supplements and Nutraceuticals Market Segmentation analysis

The Global Pet Supplements and Nutraceuticals is segmented by Type, Application, and Region.
By Type, the market is divided into Distributed Nutraceuticals, Supplements . The Application segment categorizes the market based on its usage such as Dog, Cat, Bird, Fish, Other. Geographically, the market is assessed across key Regions like North America(United States.Canada.Mexico), South America(Brazil.Argentina.Chile.Rest of South America), Europe(Germany.France.Italy.United Kingdom.Benelux.Nordics.Rest of Europe), Asia Pacific(China.Japan.India.South Korea.Australia.Southeast Asia.Rest of Asia-Pacific), MEA(Middle East.Africa) and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

Competitive landscape: Key Market Players: The companies dominating the pet supplements market include Mars Incorporated, Nestlé S.A., Zoetis, and Elanco, with their innovative product offerings and strategic marketing. Companies are working on developing more individualized supplements targeted to specific health needs. Pet supplements for anxiety or joint support products resonate well with the masses looking for targeted solutions. The North American region holds the largest market share with a share of around 48.4% in 2023, due to high pet ownership rates, and increasing awareness about issues related to their health will be the driving force for growth in this region. Increasing competition makes the companies push for investment in the research and development sector to come up with newer formulations and improve the channels of distribution, such as the growth of online sales platforms catering to the desire of tech-savvy consumers.

Challenges In Pet Supplements and Nutraceuticals Market

The main challenge about the global market for pet supplements and nutraceuticals relates to the very heterogeneous nature of regulations in the different regions because of the lack of a uniform regulation. While some countries have relatively clear formulations under which pet supplement manufacturers can operate, others provide more lenient controls that allow for a wide range of product quality and safety. This difference in regulation makes it difficult to achieve compliance across international markets, where availability and trustworthiness may be affected by consumption. The pet supplements and nutraceuticals market face another challenge in the form of upsurging competition and market fragmentation. With this increasing demand for pet health products, a multitudinous array of brands and products is coming onto the market with very little differentiation in terms of quality and ingredients. It is an extremely competitive environment where companies will find it difficult to make any difference and attract loyalty from consumers. All these factors complicated market growth and compelled companies to focus on trust building and being transparent about their product.

Risks & Prospects in Pet Supplements and Nutraceuticals Market

Due to globalization, the pet supplement and nutraceuticals industry has tremendous potential opportunities for increasing awareness toward the health and wellness of pets. Improved quality of life for pets is what many pet owners are on the lookout for. With that in mind, products related to joint health, skin and coat care, digestive support, and overall vitality experience a rise in demand. That is especially true for owners of older animals or those with specific health issues, so there is substantial profit potential in the creation of targeted, science-supported supplements and nutraceuticals. Another way in which the market opportunity materializes is through rising pet ownership and holistic pet care. With more individuals keeping pets, especially in emerging markets, the potential for growth would be enormous as customers are increasingly willing to spend on their pets' health. E-commerce and online retail platform development also makes it easier to access a global market. The companies will capitalize on this trend by providing innovative, natural, and sustainable supplements that answer the needs of modern pet owners, who change their preferences due to a high degree of richness of life.

Key Target Audience

The global pet supplements and nutraceuticals market's key target customer is pet owners who regard their pet's health and wellness seriously. With growing pet ownership in developed regions across the world, more than ever, pet owners are looking for dietary supplements that can possibly resolve any health condition, including joint disorders, skin diseases, gastrointestinal disorders, and low vitality. This market is driven by pet owners who regard their pets as members of the family and will readily spend on products that promote their pets' longevity, enhance their quality of life, and boost nutritional intake through natural or fortified supplements.,, Other important target users would be veterinarians, professionals in pet care, as well as retailers of pet products. Some veterinarians recommend specific supplements to treat particular conditions or deficiencies in pets. Retailers of pets keep vast stock shelves full of nutraceuticals for pet owners who want to purchase convenience with trusted recommendations. This is again fuelled by a growing demand in the natural, organic, and functional pet products.

Merger and acquisition

Recent acquisitions and mergers in the global pet supplements and nutraceuticals market reflect strategic steps of major players to strengthen their offerings and expand the frontiers of the market. For example, a pet nutraceuticals company, Swedencare, acquired the Canadian company MedVant for SEK 34.8 million. This acquisition, while entering the Canadian veterinary market with a portfolio of luxury-grade supplements for cats and dogs, already sold in some 2,500 veterinary practices in Canada, will considerably strengthen Swedencare's position in North America and increase its product portfolio in response to the growing demand for healthy pet products. In addition, Mars Incorporated has also been aggressive in terms of increasing its presence in the pet supplements market. In March 2023, Mars launched Pedigree Multivitamins, a supplement aimed at enhancing immunity, digestive health, and joint strength in pets. This supplement marks Mars' move toward pet humanization and increased demand for specialty nutritional’s among pet owners.