Global Salesforce Services Market - Industry Dynamics, Market Size, And Opportunity Forecast To 2030

The Salesforce Services market is experiencing robust expansion, with market size projected to increase from XX billion in 2024 to xx billion by 2030, demonstrating a consistent year-over-year growth rate of 15.6%. Salesforce Services Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (Planning (Advisory Services, Change Management), Implementation (Integrated Services, Application Modernization & Data Migration, Custom Application Development), Testing Services (Manage, Monitoring, Upgrade, Governance, Helpdesk, Training, BPO)), by applications (Sales Cloud, Service Cloud, Marketing Cloud, App Cloud, Commerce Cloud, Analytics) And regions (North America(United States.Canada.Mexico), South America(Brazil.Argentina.Chile.Rest of South America), Europe(Germany.France.Italy.United Kingdom.Benelux.Nordics.Rest of Europe), Asia Pacific(China.Japan.India.South Korea.Australia.Southeast Asia.Rest of Asia-Pacific), MEA(Middle East.Africa)) : Industry Forecast and Opportunity Analysis for 2024 - 2030

The worldwide market of Salesforce services is inclusive of the provision of professional services for performing the implementations, customisations, or enhancements of the Salesforce CRM applications. The services offered can be broadly classified as consulting services, implementation services, training, support, and managed services. These services allow clients to maximise the full potential of Salesforce by adapting it to the specific needs of the organisation and introducing the new system with proper training and support of users and its steady maintenance and optimization. In view of the rapidly growing demand for cloud-based CRM solutions supported by the digital transformation across various elements‒ technological, competitive, and customer relationship-focused growth, it is anticipated that the growth in the market for Salesforce services will be sustained.

Salesforce Services Report Highlights

Report Metrics	Details
Forecast period	2019-2030
Base Year Of Estimation	2023
Growth Rate	CAGR of 15.6%
By Product Type	Planning (Advisory Services, Change Management), Implementation (Integrated Services, Application Modernization & Data Migration, Custom Application Development), Testing Services (Manage, Monitoring, Upgrade, Governance, Helpdesk, Training, BPO)
Key Market Players	Castles (Taiwan) Clover (United States) DLI (United States) Equinox (United States) First Data (United States) Ingenico(France) NCR Corporation (United States) New POS (China) Newland (China) PAX Technology (China) SZZT(United States) VeriFone (United States) XINGUODU (China)
By Region	North America(United States.Canada.Mexico) South America(Brazil.Argentina.Chile.Rest of South America) Europe(Germany.France.Italy.United Kingdom.Benelux.Nordics.Rest of Europe) Asia Pacific(China.Japan.India.South Korea.Australia.Southeast Asia.Rest of Asia-Pacific) MEA(Middle East.Africa)

Salesforce Services Market Trends

In the present Salesforce services market, one is likely to note the increased personalisation and adoption of Salesforce solutions to fulfil the requirements of the various operational sectors. The trend is that organisations are now putting up Salesforce’s systems that seem to be more compatible with its functioning rather than adopting what is off the shelf. There is a trend that enhances this: the desire to have unique experiences, such that businesses are using Salesforce not only to fill up customer data but also for process automation, analytics, and CRM. Therefore, consulting and managed services for deployment and sustaining the use of the system become an obligatory requirement as the organisation's attitude toward the use of the system changes. Another important trend of the Salesforce services market is the increase in the use of AI and ML technologies within the Salesforce environment. Businesses and agencies are using Salesforce AI tools, like Einstein, to better understand their customers, facilitate processes, and improve forecasting outcomes. The practice of AIS and ML aims for operational excellence in companies, making them commit to improving customer experience and retention through data.

Salesforce Services Market Leading Players

The key players profiled in the report are Castles (Taiwan), Clover (United States), DLI (United States), Equinox (United States), First Data (United States), Ingenico(France), NCR Corporation (United States), New POS (China), Newland (China), PAX Technology (China), SZZT(United States), VeriFone (United States), XINGUODU (China)

Growth Accelerators

High Salesforce services market impetus is the market mechanism itself. Many companies are willing to invest in customer relationship management (CRM) systems in order to engage their customers effectively or improve their sales. To cope with the high expectations of the customers and in order to keep more customers, organisations are effectively embracing several of Salesforce’s cloud solutions that permit activities such as managing customer relations, sales operations, as well as customer information. Such an inclination is mostly observed among small and medium enterprises (SMEs), which tend to appreciate the fact that there is great competition in their markets, which calls for the adoption of appropriate CRM systems. Further, the growing service evolution is one of the factors driving the growth of Salesforce. Industries are very keen on digital transformation these days. More resources are being put into advanced technology by industries for the purpose of process automation, enhancing data, and improving the customer experience. Various Salesforce services, such as Salesforce implementation services, customisation services, support services, and many more, help businesses make the best use of Salesforce and connect it with other business applications effectively.

Salesforce Services Market Segmentation analysis

The Global Salesforce Services is segmented by Type, Application, and Region.
By Type, the market is divided into Distributed Planning (Advisory Services, Change Management), Implementation (Integrated Services, Application Modernization & Data Migration, Custom Application Development), Testing Services (Manage, Monitoring, Upgrade, Governance, Helpdesk, Training, BPO) . The Application segment categorizes the market based on its usage such as Sales Cloud, Service Cloud, Marketing Cloud, App Cloud, Commerce Cloud, Analytics. Geographically, the market is assessed across key Regions like North America(United States.Canada.Mexico), South America(Brazil.Argentina.Chile.Rest of South America), Europe(Germany.France.Italy.United Kingdom.Benelux.Nordics.Rest of Europe), Asia Pacific(China.Japan.India.South Korea.Australia.Southeast Asia.Rest of Asia-Pacific), MEA(Middle East.Africa) and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

In the global Salesforce services market, the competition is intense and consists of numerous players such as consulting firms, managed service providers, and dedicated Salesforce partners. Consulting giants such as Accenture, Deloitte, and PwC have developed practices that focus on such work, providing a full spectrum of services from strategy and customisation through integration and maintenance. Such firms tap into unique solutions for various clients based on deep market experience and presence in many countries. On top of that, the upward trend towards remote working and digitalisation has equally made service providers improve their scope to include cloud-based and agile solutions. Such an environment leads firms to alter their approaches, improve on their human resources, and try to offer distinct services in order to gain and retain clients who want Salesforce services.

Challenges In Salesforce Services Market

Several factors contribute to the difficulties that the global Salesforce services market encounters, the most notable among which is the development of new technology and shifting consumer attitudes over time. Given that Salesforce never ceases to improve its platform with additions such as features, functions, and enhancements, service providers need to ensure that their human resources are trained to make efficient use of these changes. This is likely to present problems in terms of the availability of resources within the organisation since it means that companies will have to continuously set aside funds for training and development to cope with the new Salesforce products and features. Additionally, the rate of supply of Salesforce services is on the rise, with many consulting firms, whether large or small or even in a niche market, claiming to provide such services. Such service provision has become optimistic as more and more companies find Salesforce a meaningful investment in improving customer relationship management for their businesses. The increase in the number of competitors in such services creates its challenges. It may result in price undercutting and reduced levels of returns to the service providers, thus making it more critical for the service providers to consider positioning themselves based on specific skills, quality of service delivered, or specific market segments.

Risks & Prospects in Salesforce Services Market

The strategic Salesforce services market offers multiple avenues for growth, particularly due to the rising popularity of cloud-based services in many sectors. In the same breath as businesses appreciate the role of a customer relationship management (CRM) strategy in customer and revenue enhancement, there is growing need for consulting, implementation, and support services around Salesforce. With the growing number of companies investing in their Salesforce resources, many of these have turned to more refined service tiers provided by integrated solutions that blend off-the-shelf Salesforce applications to the client’s existing processes, systems, and organisational goals. This trend presents opportunities for service providers to offer a wider range of services, including but not limited to, custom software development, app development, data analytics, and post-deployment support. Another interesting opportunity comes from the increasing focus on digital transformation and automation of the internal processes of the organizations. As the work-from-home model becomes more acceptable and the business processes need to be flexible, more organisations are adopting Salesforce to make their operations more efficient and promote teamwork. Accordingly, this change also means that there is a need for managed services and continuous improvement activities geared at enabling the full usage of the Salesforce system by the client.

Key Target Audience

The individuals who make the bulk of the sales in the global Salesforce services market are businesses planning to implement or improve Salesforce-based solutions for their CRM systems. It also entails CTOs, CMOs, sales directors, and other professionals who appreciate that in order to improve operations and nurture customers or revenues, Salesforce is a very powerful and flexible platform and devote efforts to engaging its services. They look for Salesforce services provisioned by the experts who can either build or update their existing CRM systems, combine them with other relevant information sources and systems, and teach the personnel to work on the defined platform.,, Besides that, a very sizable portion of the audience is also constituted by Salesforce consulting partners and service providers who provide implementation, integration, and support services. These stakeholders also include independent software vendors, system integrators, and professional services companies’ operating Salesforce solutions. These tailored services help clients onboard Salesforce tools with ease as well as improve the overall ROI of the project.

Merger and acquisition

The latest mergers and acquisitions in the global market for Salesforce services indicate that the industry is in a process of consolidation and expansion. A prominent example of such activity is the acquisition of CloudKettle by Salesforce, which took place in early 2024 for the purpose of expanding its analytics and marketing automation capacity. As a result of this acquisition, Salesforce will be able to leverage CloudKettle's skills in enhancing the use of Salesforce's marketing cloud products, thereby enabling clients to fully utilise data for targeted marketing and engagement of their customers using the firm's resources. In addition, Accenture has bolstered its Salesforce practice through the merger of the Cognisant Salesforce group with its operations in mid-2023. This organic growth strategy helps position Accenture to be able to offer integrated Salesforce solutions, especially to clients in healthcare, financial services, and many other verticals. With the two teams working together, Accenture hopes to create unique and transformative solutions for clients that want to harness the energy of Salesforce-based solutions in a swift and effective manner. However, these mergers and acquisitions depict a trend that the Salesforce service industry is growing as companies try to improve their customer relationships and their business processes.