Global The kids' Sportswear Market – Industry Trends and Forecast to 2030

The The kids' Sportswear market is experiencing robust expansion, with market size projected to increase from (193.89 Billion) 2024 to (305.67 Billion) 2030, demonstrating a consistent year-over-year growth rate of 9.8% The kids' Sportswear Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (Formal, Casual, Semi-formal), ,by End-User (Boys, Girls) And regions (North America(United States, Canada, Mexico), South America(Brazil, Argentina, Chile, Rest of South America), Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA(Middle East, Africa)) : Industry Forecast and Opportunity Analysis for 2024 - 2030

The kids' sportswear industry deals with all sorts of sportswear and footwear meant primarily for children and teenagers. It offers t-shirts, shorts, track suits, jackets, and many others. Footwear included in this range is running shoes, football boots, and basketball shoes. All these items are quite comfortable, durable, and functional so that children can manage these easily during participation in sports and other physical activities. The factors driving the growth of the kids' sportswear market include rising health and fitness awareness among parents, growing participation of children in sports and extracurricular activities, and increasing disposable incomes. The increased popularity of sports and athletes has also led to the development of children's sports leagues and competitions, further increasing the market size.

The kids' Sportswear Report Highlights

Report Metrics	Details
Forecast period	2019-2030
Base Year Of Estimation	2023
Growth Rate	CAGR of 9.8%
Forecast Value (2030)	USD 305.67 Billion
By Product Type	Formal, Casual, Semi-formal
Key Market Players	Carter’s, Inc. (U.S.) The Children's Place, Inc. (U.S.) Nike, Inc. (U.S.) Mothercare plc (U.K.) Cotton On Group (Australia) Burberry (U.K.) Gerber Childrenswear LLC (U.S.) Gianni Versace S.r.l. (Italy) Industria de Diseño Textil, S.A. (Inditex) (Spain) Hennes & Mauritz AB (Sweden)
By Region	North America(United States, Canada, Mexico) South America(Brazil, Argentina, Chile, Rest of South America) Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe) Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific) MEA(Middle East, Africa)

The kids' Sportswear Market Trends

The market of sportswear for kids is paving good growth towards an active lifestyle wear that infuses a good blend of both fashion and functionality. Parents are becoming more and more inclined to search for tough, comfortable, and stylish sportswear in support of their kids' active lifestyles as more children start participating in sports and other physical activities. Some rising trends are athleisure, where children's sportswear also qualifies as everyday casuals; eco- and earth-friendly materials, which parents and brands now mostly go for while shopping, applying to all of the above; and, most importantly, an overall trend toward becoming sustainable in the fashion industry. Another important trend in this space is growing to include brand and sports endorsements into the kids' sportswear market. This increases demand, especially with the latest collaboration of the big sportswear brands with renowned sports athletes or popular characters from children's entertainment. This effect is further boosted by the growing importance of online shopping coupled with social media, which enable brands to reach a broader audience through targeted marketing campaigns. Customisation and personalisation also seem to be key developing trends, one other factor that increases the dynamics of the market.

The kids' Sportswear Market Leading Players

The key players profiled in the report are Carter’s, Inc. (U.S.), The Children's Place, Inc. (U.S.), Nike, Inc. (U.S.), Mothercare plc (U.K.), Cotton On Group (Australia), Burberry (U.K.), Gerber Childrenswear LLC (U.S.), Gianni Versace S.r.l. (Italy), Industria de Diseño Textil, S.A. (Inditex) (Spain), Hennes & Mauritz AB (Sweden)

Growth Accelerators

Increasing awareness among parents regarding the need for physical activity and fitness for children is the key market-driving factor for the kids' sportswear market. More parents who have started living healthy lifestyles are encouraging their children to get involved in sports activities and outdoor play. Increasing demand for comfortable and durable functional sportswear for kids would add the above category. The brands are coming up to active kids through the use of advanced fabric technologies that ensure breathability, flexibility, and moisture-wicking properties, thus fuelling the growth in the market. Fashion and brands affect children's clothing. Therefore, the sportswear brands are popular among children and their parents who look for trendy and stylish athletic outfits, as most of them are promoted by athletes or celebrities. Another driver is online shopping and social media. The impact of social media on children and the fact that parents are more likely to be persuaded into buying branded or designer sportswear for their kids have increased the growth rate of the market. The availability of a wide range of sizes, designs, and materials across several sports and activities contributes to increased demand for kids' sportswear.

The kids' Sportswear Market Segmentation analysis

The Global The kids' Sportswear is segmented by Type, and Region.
By Type, the market is divided into Distributed Formal, Casual, Semi-formal . Geographically, the market is assessed across key Regions like North America(United States, Canada, Mexico), South America(Brazil, Argentina, Chile, Rest of South America), Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA(Middle East, Africa) and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

The children's sportswear market is characterised by a highly competitive environment where established global brands and recently established players jostle for the attention of parents and young clients. Major brands such as Nike, Adidas, Puma, and Under Armour have positioned themselves in the market with an array of performance-orientated sportswear for children, such as clothing, footwear, and accessories. These companies enjoy brands' strength and wide distribution channels as well as their associated credibility and appeal through partnerships with professional sports teams.

Challenges In The kids' Sportswear Market

The primary challenge that impedes the kids' sportswear market is the rising price sensitivity of parents, especially in the developing regions whose average income is the lowest. Though there is an increase in high-quality, durable, branded sportswear for children, most families still find it somewhat inaccessible due to the cost. The very same thing asked for by brands is the delicate balance with which quality meets affordability and, most particularly, a vast price range so as to capture an even wider income base. Another important challenge is the constantly changing wants and trends in children's fashion. Brands of kids' sportswear have to be quite adaptable to the speedy changes in terms of the preferred styles, materials, and sustainability features, given that the general trends in children's fashion evolve rapidly with time. As such, maximum potential keeps being betted on their innovation and adjustment capacities, especially when kids' sizes and tastes go up the fast track to change and, with it, rapid turnover of many stocks.

Risks & Prospects in The kids' Sportswear Market

Significant opportunities exist for kids' sportswear as awareness concerning keeping fit and healthy has been among parents with children. As kids have increasingly participated in sports and physical activities, the requirement for quality, well-fitting, comfortable, and durable children's sportswear has increased. The trend is also intensified by the ever-increasing popularity of all forms of extracurricular sports (soccer, gymnastics, basketball, etc.), making parents invest more in this specialised clothing for performance, comfort, and safety. Baby sport fashion is getting enhanced with the increasing styles of sportswear. Realising the potential in this inherent want is giving birth to trendy yet useful clothing that suits both sports activities and everyday wear. As parents increasingly look for both style and utility in their children's clothing, it opens unlimited potential for developers to create greener innovations, high-technology enhancements (like fabrics that wick moisture and regulate temperature), and custom designs to meet different consumer preferences and widen market penetration.

Key Target Audience

The kids' sportswear market caters mainly to parents and guardians purchasing athletic clothing for their children or wards, who participate in sports and physical activities. Most of these customers are very sensitive to comfort and durability. Moisture-wicking, breathability, and flexibility are some of the top features sought in athletic clothing for kids. Moreover, parents look at trendy designs and add other factors, such as brand name and cost, making them an important category in producing quite a variety of activewear for children—from casual to more specialised athletic gear.,, Another large segment is made up of sports academies, schools or educational institutions, and recreational centres that require bulk purchases of sportswear for students and athletes. These organisations would want really tough clothes that are highly durable and could last wear and tear due to normal physical activities while still providing sufficient comfort and support. Retailers and online platforms would also target some of those consumers by making sure to provide marketing campaigns and product availability in that category for the mass market.

Merger and acquisition

Recent mergers and acquisitions in the children's sportswear market have signalled an intentional shift towards enhancement of portfolios and wider market access with rising consumer interest in children's athletic apparel. A striking transaction occurred in November 2024, when HanesBrands announced the selling of Champion, its sportswear line, to Authentic Brands Group for about $1.2 billion. This investment allows Authentic Brands to better cement its feet in the fast-growing sportswear segment by Champion's already well-placed consumer perception and repertoire of items, particularly in athletic tops and hoodies. The deal should close by late 2024 and features performance-contingent cash considerations, which tell us much about the potential for future growth within that sector. Big companies like Nike and Adidas are active in entering agreements and developing new products to keep most of the money flowing in this promising market. As brands focus on sustainability and inclusivity, there will surely be a transformation in this competitive environment with strategic mergers and overlays to meet the diversified needs of the younger audience and their parents. >

Analyst Comment

"The children's sportswear market is burgeoning across the globe because of the rising health consciousness of parents, as well as the children. This market includes a wide variety of sportswear and footwear for every sports category for kids to engage in various sporting activities. Rising income, increasing participation in sports and extracurricular activities, and the reach of celebrities and social media would drive the market growth. This market is highly consumer-focused on innovation, as all brands continuously launch different technologies and designs for better performance, comfort, and style."