Global US dietery supplements Market – Trends and Forecast to 2030

The dietery supplements Market is experiencing robust expansion, with market size projected to increase from (51.7 Billion) 2024 to (54.44 Billion) 2030, demonstrating a consistent year-over-year growth rate of 4.9%. dietery supplements Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (OTC, Prescribed), by Applications (Diabetes, Anti-cancer, Insomnia, General Health, Others, Bone & Joint Health, Skin/Hair/Nails, Brain/Mental Health, Cardiac Health, Gastrointestinal Health, Sexual Health, Prenatal Health, Menopause, Immunity, Lungs Detox/Cleanse, Energy & Weight Management, Anti-aging) , by Form (Powders, Capsules, Tablets, Soft gels, Gummies, Liquids, Others) And Regions (North America(United States, Canada, Mexico), South America(Brazil, Argentina, Chile, Rest of South America), Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA(Middle East, Africa)) : Industry Forecast and Opportunity Analysis for 2024 - 2030

Dietary supplements are an extensive and growing U.S. industry market with products that include vitamins, minerals, herbs, protein powders, and other nutritional supplements. These products are used to augment the diet and are frequently promoted as products for health, wellness, or athletic performance. The market has two major segments: OTC supplements available without a prescription and prescription supplements, which need a doctor's backing. Sports nutrition is gaining popularity, and supplements for specific health conditions are increasingly being used. Regulations, product safety, and efficacy, plus competition from other health and wellness products, pose other challenges to the market.

dietery supplements Report Highlights

Report Metrics	Details
Forecast period	2019-2030
Base Year Of Estimation	2024
Growth Rate	CAGR of 4.9%
Forecast Value (2030)	USD 54.44 Billion
By Product Type	OTC, Prescribed
Key Market Players	Bionova Lifesciences Bayer NBTY Inc Pfizer Arkopharma Laboratoires Pharmaceutiques Amway GlaxoSmithKline Abbott Laboratories Nu Skin Enterprises Archer Daniels Midland Nature’s Sunshine Forms Glanbia Carlyle Group Herbalife International
By Region	North America(United States, Canada, Mexico) South America(Brazil, Argentina, Chile, Rest of South America) Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe) Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific) MEA(Middle East, Africa)

dietery supplements Market Trends

In demand for personalised nutrition, people want dietary supplements to cater to their distinct needs and health goals. This trend is driven by innovations propelled fairly far by technology, like genetic testing and the apps that track one's health, which give people insights into their own nutritional requirements. This made supplement companies steer toward providing more custom formulations and personalised recommendations. Yet another growing trend in the dietary supplements market in the US would be the acceptance of natural and organic products. Consciousness about what goes into the dietary supplements and dislike for artificial additives, preservatives, and GMOs lead consumers to demand plant-based, organic-certified products with sustainable sourcing.

dietery supplements Market Leading Players

The key players profiled in the report are Abbott Laboratories, Carlyle Group, Pfizer, Arkopharma Laboratoires Pharmaceutiques, Bionova Lifesciences, NBTY Inc, Amway, Nu Skin Enterprises, Archer Daniels Midland, Bayer, Glanbia, GlaxoSmithKline, Nature’s Sunshine Forms, Herbalife International

Growth Accelerators

A health-focused lifestyle is increasingly driving growth in the US dietary supplements market. Consumers prefer to be active regarding their health, curtailing diseases, and enhancing well-being. Therefore, the demands for supplements in an array of health needs, from immunity enhancement to energy boosting and weight control, are rapidly increasing. Another strong contributing factor is the increasing number of older people who take supplements to counter age-related ailments and live better lives. Convenience is another prime consideration. The fast-paced way of life requires most people to obtain all nutrients from food sources incompletely. Dietary supplements are an intuitive way to fill the nutritional gaps and achieve the recommended intake of vitamins, minerals, etc. The understanding of fitness and good health beyond just plain living has given momentum to the acceptance of dietary supplements in the US.

dietery supplements Market Segmentation analysis

The Global dietery supplements is segmented by Type, Application, and Region.
By Type, the market is divided into Distributed OTC, Prescribed . The Application segment categorizes the market based on its usage such as Diabetes, Anti-cancer, Insomnia, General Health, Others, Bone & Joint Health, Skin/Hair/Nails, Brain/Mental Health, Cardiac Health, Gastrointestinal Health, Sexual Health, Prenatal Health, Menopause, Immunity, Lungs Detox/Cleanse, Energy & Weight Management, Anti-aging. Geographically, the market is assessed across key Regions like North America(United States, Canada, Mexico), South America(Brazil, Argentina, Chile, Rest of South America), Europe(Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific(China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA(Middle East, Africa) and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

The US dietary supplement market is extremely competitive, comprised of large multinational corporations, smaller mostly specialised brands, and private label manufacturers. Big players like Abbott Laboratories, Amway, and Herbalife International command certain market segments with their wide range of products and strong distribution channels. These companies spend substantially on research and development, marketing, and brand reinforcement so as to retain their market share. Apart from the giants, the market comprises many small entities that concentrate in niche markets or very specific product categories, such as sports nutrition, herbal supplements, or personalised nutrition. Such companies tend to stand out through innovative formulations, interesting or uncommon ingredients, or highly focused marketing campaigns. The competitive landscape is thus an ever-changing one, with companies continuing to push for market share through product innovation, partnerships, and aggressive marketing schemes.

Challenges In dietery supplements Market

The US dietary supplements market, in general, is faced with a considerable number of challenges. A major issue relates to the light-handed regulatory regime. Instead of rigorous test and approval procedures similar to those mandated for pharmaceuticals, regulations allow dietary supplements to bypass scrutiny, raising concerns about product quality, safety, or efficacy. These concerns include the possibility of undeclared ingredients, incorrect labelling, and even harmful contaminants being put into the market, all of which put consumer health at risk. Another problem arises from the company's marketing of their products: making exaggerated marketing claims and unconscionable health claims more often than not. All of these difficulties confuse the consumer, set unrealistic expectations, and may in turn deflect him from seeking timely medical care.

Risks & Prospects in dietery supplements Market

The market for dietary supplements in the USA has plenty of avenues for companies to explore. Personalisation in nutrition is probably one of the biggest. Many consumers are looking for supplements customised for their needs: their age, lifestyle, and health goals. There is an avenue for developing customised supplement formulations and providing personalised recommendations through channels such as e-commerce sites or in partnership with health professionals. The natural and organic product market would be yet another amazing opportunity. Consumers are increasingly aware of the types of ingredients in their supplements. They want products based on natural ingredients and/or plant-based ones that do not use artificial additives. In this area, companies can excel in terms of marketability by offering, for example, botanical extracts, organic certification, and sustainable sourcing practices.

Key Target Audience

, The US dietary supplements market addresses a large cross-section of consumers, with primary segments being health-conscious individuals seeking to make a difference in their general well-being. This cohort consists of people who take the initiative to maintain their health, often concentrating on such activities as preventive measures and filling in nutritional gaps. They may be interested in general wellness supplements like multivitamins and prevention-orientated supplements based on specific health-related problems., Another important group is athletes and fitness enthusiasts. This segment uses dietary supplements to boost their performance, to maximise muscle growth, and to facilitate recovery. Products that are of interest to this group are protein powders, creatine, and numerous other sports nutrition supplements.

Merger and acquisition

The market for dietary supplements in the U.S. has experienced a boom in mergers and acquisitions as companies attempt to broaden their product portfolio and market presence. Notably, recent transactions include the acquisition of Hormel Health Labs by Lyons Magnus in October 2024, which was intended to create Lyon Health Labs with a focus on nutrition products for specific health needs. Next, in September 2024, PipingRock Health Products bought Better Health Vitamins, Minerals, and Supplements from Clorox, giving it a wider array of products through established brands like Natural Vitality and NeoCell. Private equity is increasing its role in dietary supplement acquisitions, and these deals are showing significant growth on an annual basis. Citing another example, in November 2024, Morgan Stanley Capital Partners acquired FoodScience, a vertically integrated supplements company, confirming strong interest from financial sponsors in enhancing their portfolios with established brands. These strategic moves are in line with the ongoing market consolidation trend, which anticipates arising synergies to cater to an increasing consumer preference for health-compliant products. >

Analyst Comment

The US dietary supplements market is a dynamic and robust sector, driven by a growing emphasis on health and wellness among consumers. Factors such as an aging population, increased awareness of preventive healthcare, and the desire for natural health solutions contribute to the market's expansion. The market encompasses a wide range of products, including vitamins, minerals, herbs, and specialty supplements, catering to diverse health needs and lifestyle preferences.