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Global Wi-Fi Analytics Market – Industry Trends and Forecast to 2030

Report ID: MS-1499 | IT and Telecom | Last updated: Jul, 2024 | Formats*:

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The Wi-Fi Analytics market is experiencing robust expansion, with market size projected to increase from 2024 to 2030, demonstrating a consistent year-over-year growth rate of 23.8%. Wi-Fi Analytics Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, Wi-Fi Advertising Analytics), , by Component (Software, Services), by Deployment (On-premise, Cloud) And regions (North America (United States, Canada, Mexico), South America (Brazil, Argentina, Chile, Rest of South America), Europe (Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA (Middle East, Africa)) : Industry Forecast and Opportunity Analysis for 2024 - 2030

Wi-Fi Analytics addresses technologies and services that harness the existing Wi-Fi infrastructure to get customer insights and business operations optimized. In simpler words, it is about the extraction of valuable data from the connections devices make with Wi-Fi networks. The information normatively, anonymized, emanating from smartphones and laptops essentially provides data on how individuals tend to move within physical space. This data is used by Wi-Fi analytics tools to convert it into actionable information, which helps businesses to understand things like customer traffic patterns, dwell times in areas, and overall visitor flow. Global Wi-Fi Analytics Market Forecast to 2030

Global Wi-Fi Analytics Market Forecast to 2030

Wi-Fi Analytics Report Highlights

Report Metrics	Details
Forecast period	2019-2030
Base Year Of Estimation	2023
Growth Rate	CAGR of 23.8%
By Product Type	Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, Wi-Fi Advertising Analytics
Key Market Players	MetTel Extreme Networks LP (Aruba Network) Purple GoZone WiFi. LLC Cloud4Wi Singtel Fortinet. Inc. Bloom Intelligence Restaurant Marketing Cisco Systems. Inc. Hewlett Packard Enterprise Development
By Region	North America (United States, Canada, Mexico) South America (Brazil, Argentina, Chile, Rest of South America) Europe (Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe) Asia Pacific (China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific) MEA (Middle East, Africa)

Wi-Fi Analytics Market Leading Players

The key players profiled in the report are MetTel, Extreme Networks LP (Aruba Network), Purple, GoZone WiFi. LLC, Cloud4Wi, Singtel, Fortinet. Inc., Bloom Intelligence Restaurant Marketing, Cisco Systems. Inc., Hewlett Packard Enterprise Development

Growth Accelerators

Consequently, the Wi-Fi analytics market also witnesses key demand from industries seeking data-driven decision-making and customer centricity. Businesses are rapidly realising the power of data to understand their customers better and to optimise operations. Wi-Fi analytics would be just the perfect tool for any business to continuously gain insights regarding customer behaviour in real time and maintain location tracking and footfall patterns. This empowers businesses to make strategic decisions about store layouts, marketing campaigns, and hence the overall customer experience. Furthermore, with smart technologies and the IoT gaining in popularity, the market has never been riper. The opportunities for data collection and consequently its analysis is huge with increasing devices connecting to Wi-Fi. This can enable the opening of doors for integration of Wi-Fi analytics with other smart technologies to build further powerful solutions for businesses. For instance, using Wi-Fi analytics, a retailer may trigger relevant offers directly to a customer's mobile device as they move around specific areas of their store.

Wi-Fi Analytics Market Segmentation analysis

The Global Wi-Fi Analytics is segmented by Type, and Region.
By Type, the market is divided into Distributed Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, Wi-Fi Advertising Analytics . Geographically, the market is assessed across key Regions like North America (United States, Canada, Mexico), South America (Brazil, Argentina, Chile, Rest of South America), Europe (Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA (Middle East, Africa) and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

Established Players: Major networking companies like Cisco use their networking infrastructure to bundle a set of Wi-Fi analytics as part of all-rounded solutions. This is giving them considerable leverage in the market for the same, especially for businesses already invested within their ecosystem. Specialisation and Innovation: Another trend involves waves of new entrants focusing on specific sub-niches of the Wi-Fi analytics field. Companies like Cloud4Wi specialise in cloud-based solutions that make data analysis and customer engagement easier. Others, like Purple Wi-Fi, extend into particular sectors such as retail or hospitality with special features and hooks suited for more focused efforts.

Challenges In Wi-Fi Analytics Market

Despite having potential for growth, the Wi-Fi Analytics market does go through some hurdles on its way. One major concern lies in the data security and privacy of users. While connecting to Wi-Fi, clients may show preoccupation about the accumulation and processing of their data by companies. Stringent regulations like GDPR in Europe further make it difficult by compelling businesses to take clear consent and have stringent security measures to protect user data. Another challenge is the lack of standardised regulations. On the other hand, Wi-Fi analytics is surely a global market. However, data privacy laws are very differently specified in different regions, which is likely to turn out to be hard for businesses to have uniform practices in place and raise concerns about the collection, storage, and usage of data.

Key Target Audience

Through Wi-Fi analytics, traditional brick-and-mortar businesses that apply to retailers, restaurants, event spaces, and hospitality sectors such as hotels and resorts will be able to garner insights into patterns of customer traffic, dwell time in various areas, and exactly how customers engage with physical displays or some products all very valuable information in optimising store layout design, improving product placement strategies, and thus producing more effective and targeted marketing campaigns in order to create highly engaging buyer experiences.,, Public Venues and Transportation Hubs: It is best exemplified through airports, train stations, museums, and stadiums. It helps in understanding visitor flows and dwell times within specific areas to ensure appropriate utilisation of space, managing queues more effectively, and recognising any possible bottlenecks. Wi-Fi analytics can also personalise visitor interactions with targeted location-based information or offers.

Merger and acquisition

While there haven't been any major headlines regarding mergers and acquisitions in the Wi-Fi Analytics market lately, as of July 2024, that doesn't mean the industry isn't quite active in terms of consolidation. Giants in networking, like Cisco, reach out more and more to the potential of Wi-Fi analytics. For example, in 2020 alone, Cisco swallowed up ThousandEyes—providing internet and cloud intelligence platforms. Their move furthers Cisco's capability in regard to delivering comprehensive insights into the network that extend beyond traditional Wi-Fi analytics. Not only have some of the vendors shown interest in acquiring others to enhance their products, but we can also foresee some strategic acquisitions in the near future. Any companies specialised in such fields as location intelligence or retail analytics related to Wi-Fi analytics can at any moment be an attractive target for other larger businesses who wish to strengthen their offerings to gain a competitive edge. This kind of consolidation will most likely accelerate the creation of more robustly constructed Wi-Fi analytics solutions and additional innovation in the marketplace.

Table of content

1: Introduction

1.1 Report description
1.2 Key market segments
1.3 Key benefits to the stakeholders

2: Executive Summary

2.1 Wi-Fi Analytics- Snapshot
2.2 Wi-Fi Analytics- Segment Snapshot
2.3 Wi-Fi Analytics- Competitive Landscape Snapshot

3: Market Overview

3.1 Market definition and scope
3.2 Key findings
- 3.2.1 Top impacting factors
- 3.2.2 Top investment pockets
3.3 Porter’s five forces analysis
- 3.3.1 Low bargaining power of suppliers
- 3.3.2 Low threat of new entrants
- 3.3.3 Low threat of substitutes
- 3.3.4 Low intensity of rivalry
- 3.3.5 Low bargaining power of buyers
3.4 Market dynamics
- 3.4.1 Drivers
- 3.4.2 Restraints
- 3.4.3 Opportunities

4: Wi-Fi Analytics Market by Type

4.1 Overview
- 4.1.1 Market size and forecast
4.2 Wi-Fi Presence Analytics
- 4.2.1 Key market trends, factors driving growth, and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market share analysis by country
4.3 Wi-Fi Marketing Analytics
- 4.3.1 Key market trends, factors driving growth, and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market share analysis by country
4.4 Wi-Fi Advertising Analytics
- 4.4.1 Key market trends, factors driving growth, and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market share analysis by country

5: Wi-Fi Analytics Market by Component

5.1 Overview
- 5.1.1 Market size and forecast
5.2 Software
- 5.2.1 Key market trends, factors driving growth, and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market share analysis by country
5.3 Services
- 5.3.1 Key market trends, factors driving growth, and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market share analysis by country

6: Wi-Fi Analytics Market by Deployment

6.1 Overview
- 6.1.1 Market size and forecast
6.2 On-premise
- 6.2.1 Key market trends, factors driving growth, and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market share analysis by country
6.3 Cloud
- 6.3.1 Key market trends, factors driving growth, and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market share analysis by country

7: Wi-Fi Analytics Market by Region

7.1 Overview
- 7.1.1 Market size and forecast By Region
7.2 North America
- 7.2.1 Key trends and opportunities
- 7.2.2 Market size and forecast, by Type
- 7.2.3 Market size and forecast, by Application
- 7.2.4 Market size and forecast, by country
  - 7.2.4.1 United States
    - 7.2.4.1.1 Key market trends, factors driving growth, and opportunities
    - 7.2.4.1.2 Market size and forecast, by Type
    - 7.2.4.1.3 Market size and forecast, by Application
  - 7.2.4.2 Canada
    - 7.2.4.2.1 Key market trends, factors driving growth, and opportunities
    - 7.2.4.2.2 Market size and forecast, by Type
    - 7.2.4.2.3 Market size and forecast, by Application
  - 7.2.4.3 Mexico
    - 7.2.4.3.1 Key market trends, factors driving growth, and opportunities
    - 7.2.4.3.2 Market size and forecast, by Type
    - 7.2.4.3.3 Market size and forecast, by Application
7.3 South America
- 7.3.1 Key trends and opportunities
- 7.3.2 Market size and forecast, by Type
- 7.3.3 Market size and forecast, by Application
- 7.3.4 Market size and forecast, by country
  - 7.3.4.1 Brazil
    - 7.3.4.1.1 Key market trends, factors driving growth, and opportunities
    - 7.3.4.1.2 Market size and forecast, by Type
    - 7.3.4.1.3 Market size and forecast, by Application
  - 7.3.4.2 Argentina
    - 7.3.4.2.1 Key market trends, factors driving growth, and opportunities
    - 7.3.4.2.2 Market size and forecast, by Type
    - 7.3.4.2.3 Market size and forecast, by Application
  - 7.3.4.3 Chile
    - 7.3.4.3.1 Key market trends, factors driving growth, and opportunities
    - 7.3.4.3.2 Market size and forecast, by Type
    - 7.3.4.3.3 Market size and forecast, by Application
  - 7.3.4.4 Rest of South America
    - 7.3.4.4.1 Key market trends, factors driving growth, and opportunities
    - 7.3.4.4.2 Market size and forecast, by Type
    - 7.3.4.4.3 Market size and forecast, by Application
7.4 Europe
- 7.4.1 Key trends and opportunities
- 7.4.2 Market size and forecast, by Type
- 7.4.3 Market size and forecast, by Application
- 7.4.4 Market size and forecast, by country
  - 7.4.4.1 Germany
    - 7.4.4.1.1 Key market trends, factors driving growth, and opportunities
    - 7.4.4.1.2 Market size and forecast, by Type
    - 7.4.4.1.3 Market size and forecast, by Application
  - 7.4.4.2 France
    - 7.4.4.2.1 Key market trends, factors driving growth, and opportunities
    - 7.4.4.2.2 Market size and forecast, by Type
    - 7.4.4.2.3 Market size and forecast, by Application
  - 7.4.4.3 Italy
    - 7.4.4.3.1 Key market trends, factors driving growth, and opportunities
    - 7.4.4.3.2 Market size and forecast, by Type
    - 7.4.4.3.3 Market size and forecast, by Application
  - 7.4.4.4 United Kingdom
    - 7.4.4.4.1 Key market trends, factors driving growth, and opportunities
    - 7.4.4.4.2 Market size and forecast, by Type
    - 7.4.4.4.3 Market size and forecast, by Application
  - 7.4.4.5 Benelux
    - 7.4.4.5.1 Key market trends, factors driving growth, and opportunities
    - 7.4.4.5.2 Market size and forecast, by Type
    - 7.4.4.5.3 Market size and forecast, by Application
  - 7.4.4.6 Nordics
    - 7.4.4.6.1 Key market trends, factors driving growth, and opportunities
    - 7.4.4.6.2 Market size and forecast, by Type
    - 7.4.4.6.3 Market size and forecast, by Application
  - 7.4.4.7 Rest of Europe
    - 7.4.4.7.1 Key market trends, factors driving growth, and opportunities
    - 7.4.4.7.2 Market size and forecast, by Type
    - 7.4.4.7.3 Market size and forecast, by Application
7.5 Asia Pacific
- 7.5.1 Key trends and opportunities
- 7.5.2 Market size and forecast, by Type
- 7.5.3 Market size and forecast, by Application
- 7.5.4 Market size and forecast, by country
  - 7.5.4.1 China
    - 7.5.4.1.1 Key market trends, factors driving growth, and opportunities
    - 7.5.4.1.2 Market size and forecast, by Type
    - 7.5.4.1.3 Market size and forecast, by Application
  - 7.5.4.2 Japan
    - 7.5.4.2.1 Key market trends, factors driving growth, and opportunities
    - 7.5.4.2.2 Market size and forecast, by Type
    - 7.5.4.2.3 Market size and forecast, by Application
  - 7.5.4.3 India
    - 7.5.4.3.1 Key market trends, factors driving growth, and opportunities
    - 7.5.4.3.2 Market size and forecast, by Type
    - 7.5.4.3.3 Market size and forecast, by Application
  - 7.5.4.4 South Korea
    - 7.5.4.4.1 Key market trends, factors driving growth, and opportunities
    - 7.5.4.4.2 Market size and forecast, by Type
    - 7.5.4.4.3 Market size and forecast, by Application
  - 7.5.4.5 Australia
    - 7.5.4.5.1 Key market trends, factors driving growth, and opportunities
    - 7.5.4.5.2 Market size and forecast, by Type
    - 7.5.4.5.3 Market size and forecast, by Application
  - 7.5.4.6 Southeast Asia
    - 7.5.4.6.1 Key market trends, factors driving growth, and opportunities
    - 7.5.4.6.2 Market size and forecast, by Type
    - 7.5.4.6.3 Market size and forecast, by Application
  - 7.5.4.7 Rest of Asia-Pacific
    - 7.5.4.7.1 Key market trends, factors driving growth, and opportunities
    - 7.5.4.7.2 Market size and forecast, by Type
    - 7.5.4.7.3 Market size and forecast, by Application
7.6 MEA
- 7.6.1 Key trends and opportunities
- 7.6.2 Market size and forecast, by Type
- 7.6.3 Market size and forecast, by Application
- 7.6.4 Market size and forecast, by country
  - 7.6.4.1 Middle East
    - 7.6.4.1.1 Key market trends, factors driving growth, and opportunities
    - 7.6.4.1.2 Market size and forecast, by Type
    - 7.6.4.1.3 Market size and forecast, by Application
  - 7.6.4.2 Africa
    - 7.6.4.2.1 Key market trends, factors driving growth, and opportunities
    - 7.6.4.2.2 Market size and forecast, by Type
    - 7.6.4.2.3 Market size and forecast, by Application

8: Competitive Landscape

8.1 Overview
8.2 Key Winning Strategies
8.3 Top 10 Players: Product Mapping
8.4 Competitive Analysis Dashboard
8.5 Market Competition Heatmap
8.6 Leading Player Positions, 2022

9: Company Profiles

9.1 MetTel
- 9.1.1 Company Overview
- 9.1.2 Key Executives
- 9.1.3 Company snapshot
- 9.1.4 Active Business Divisions
- 9.1.5 Product portfolio
- 9.1.6 Business performance
- 9.1.7 Major Strategic Initiatives and Developments
9.2 Extreme Networks LP (Aruba Network)
- 9.2.1 Company Overview
- 9.2.2 Key Executives
- 9.2.3 Company snapshot
- 9.2.4 Active Business Divisions
- 9.2.5 Product portfolio
- 9.2.6 Business performance
- 9.2.7 Major Strategic Initiatives and Developments
9.3 Purple
- 9.3.1 Company Overview
- 9.3.2 Key Executives
- 9.3.3 Company snapshot
- 9.3.4 Active Business Divisions
- 9.3.5 Product portfolio
- 9.3.6 Business performance
- 9.3.7 Major Strategic Initiatives and Developments
9.4 GoZone WiFi. LLC
- 9.4.1 Company Overview
- 9.4.2 Key Executives
- 9.4.3 Company snapshot
- 9.4.4 Active Business Divisions
- 9.4.5 Product portfolio
- 9.4.6 Business performance
- 9.4.7 Major Strategic Initiatives and Developments
9.5 Cloud4Wi
- 9.5.1 Company Overview
- 9.5.2 Key Executives
- 9.5.3 Company snapshot
- 9.5.4 Active Business Divisions
- 9.5.5 Product portfolio
- 9.5.6 Business performance
- 9.5.7 Major Strategic Initiatives and Developments
9.6 Singtel
- 9.6.1 Company Overview
- 9.6.2 Key Executives
- 9.6.3 Company snapshot
- 9.6.4 Active Business Divisions
- 9.6.5 Product portfolio
- 9.6.6 Business performance
- 9.6.7 Major Strategic Initiatives and Developments
9.7 Fortinet. Inc.
- 9.7.1 Company Overview
- 9.7.2 Key Executives
- 9.7.3 Company snapshot
- 9.7.4 Active Business Divisions
- 9.7.5 Product portfolio
- 9.7.6 Business performance
- 9.7.7 Major Strategic Initiatives and Developments
9.8 Bloom Intelligence Restaurant Marketing
- 9.8.1 Company Overview
- 9.8.2 Key Executives
- 9.8.3 Company snapshot
- 9.8.4 Active Business Divisions
- 9.8.5 Product portfolio
- 9.8.6 Business performance
- 9.8.7 Major Strategic Initiatives and Developments
9.9 Cisco Systems. Inc.
- 9.9.1 Company Overview
- 9.9.2 Key Executives
- 9.9.3 Company snapshot
- 9.9.4 Active Business Divisions
- 9.9.5 Product portfolio
- 9.9.6 Business performance
- 9.9.7 Major Strategic Initiatives and Developments
9.10 Hewlett Packard Enterprise Development
- 9.10.1 Company Overview
- 9.10.2 Key Executives
- 9.10.3 Company snapshot
- 9.10.4 Active Business Divisions
- 9.10.5 Product portfolio
- 9.10.6 Business performance
- 9.10.7 Major Strategic Initiatives and Developments

10: Analyst Perspective and Conclusion

10.1 Concluding Recommendations and Analysis
10.2 Strategies for Market Potential

Scope of Report

Aspects	Details
By Type	Wi-Fi Presence Analytics Wi-Fi Marketing Analytics Wi-Fi Advertising Analytics
By Component	Software Services
By Deployment	On-premise Cloud

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Frequently Asked Questions (FAQ):

How do regulatory policies impact the Wi-Fi Analytics Market?

Regulatory policies have a profound impact on the Wi-Fi Analytics market by setting standards for quality, safety, and efficacy. Compliance with these regulations is crucial for market entry and continuity. Changes in policies can also drive innovation and affect market dynamics

What major players in Wi-Fi Analytics Market?

Bloom Intelligence Restaurant Marketing, GoZone WiFi. LLC, Cloud4Wi, Fortinet. Inc., Cisco Systems. Inc., Extreme Networks LP (Aruba Network), Purple, MetTel, Singtel, Hewlett Packard Enterprise Development are the major companies operating in the Wi-Fi Analytics Market

What applications are categorized in the Wi-Fi Analytics market study?

The Global Wi-Fi Analytics Market Study is segmented by applications, including

Which product types are examined in the Wi-Fi Analytics Market Study?

The Global Wi-Fi Analytics Market Study is divided into segments based on Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, Wi-Fi Advertising Analytics

Which regions are expected to show the fastest growth in the Wi-Fi Analytics market?

The Global Wi-Fi Analytics Market Study includes regional breakdown as North America (United States, Canada, Mexico), South America (Brazil, Argentina, Chile, Rest of South America), Europe (Germany, France, Italy, United Kingdom, Benelux, Nordics, Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia, Southeast Asia, Rest of Asia-Pacific), MEA (Middle East, Africa)

What are the major growth drivers in the Wi-Fi Analytics market?

Is the study period of the Wi-Fi Analytics flexible or fixed?

The study period of the Wi-Fi Analytics Market is flexible. This flexibility allows for adjustments based on the specific needs and objectives of the research. Researchers can modify the time frame to include additional data points or focus on particular trends and developments, ensuring a comprehensive analysis that addresses the most relevant aspects of the market. This adaptable approach helps in providing a more accurate and tailored understanding of the market dynamics

How do economic factors influence the Wi-Fi Analytics market?

Economic factors such as GDP growth, inflation rates, and consumer spending power significantly influence the Wi-Fi Analytics market. Economic stability fosters market

How does the supply chain affect the Wi-Fi Analytics Market?

The supply chain affects the Wi-Fi Analytics market by influencing production costs, product availability, and delivery times. Efficient supply chain management is crucial for maintaining competitiveness, ensuring quality, and meeting customer demands

Which players are included in the research coverage of the Wi-Fi Analytics Market Study?

Analysts at Market Statistix continuously strive to expand their research coverage and enhance the database. Some of the additional players recently added to the coverage include: