North America Pet GPS Tracker Market Size, Share & Trends Analysis Report, Forecast Period, 2024-2030

The Pet GPS Tracker Market is experiencing robust expansion, with market size projected to increase from (128 Million) 2023 to (270 Million) 2030, demonstrating a consistent year-over-year growth rate of 13.57%. Pet GPS Tracker Market Size, Share, Competitive Landscape and Trend Analysis Report, by Types (Non-Waterproof, Waterproof), by Applications (Identification & Tracking, Medical Diagnosis & Treatment, Behavior Monitoring & Control, Safety & Security, Facilitation) , by Technology (RFID, Sensors, GPS), by Offering (Software & Associated Services, Hardware Device) And Regions ({regionNms}) : Industry Forecast and Opportunity Analysis for 2023 - 2030

A pet GPS tracker is a gadget that tracks and locates pets in real time using Global Positioning System (GPS) technology. It is intended to provide pet owners peace of mind by allowing them to track their pets' whereabouts and swiftly locate them if they go missing. Here are some of the most important features and benefits of pet GPS trackers. GPS technology is used by pet GPS trackers to deliver real-time location updates for your pet. You may view your pet's exact position on a map using a smartphone app or a web interface. Many pet GPS trackers have geo-fencing features that allow you to define virtual borders or safe zones for your pet. If your pet leaves the set region, an alarm will be sent to your smartphone, allowing you to take prompt action.

Pet GPS Tracker Report Highlights

Report Metrics	Details
Forecast period	2019-2030
Base Year Of Estimation	2023
Growth Rate	CAGR of 13.57%
Forecast Value (2030)	USD 270 Million
By Product Type	Non-Waterproof, Waterproof
Key Market Players	Weenect Inc. Dongguan ShuangXin Industry Company Limited Fi Shenzhen Motto Electronics Company Limited Wagtag Yepzon Whistle GO Tractive Pitpatpet Limited Jiobits Pawscout Jupin Group Company Limited Kippy Trackimo
By Region

Pet GPS Tracker Market Trends

Important market trends include the increasing demand for tracing in real time, geofencing skills, and integrating these devices with smartphone applications for seamless monitoring. There is a strong pressure for technological advances, which leads to smaller, lighter, more durable, and more functional trackers with improved battery life. In addition to basic location, newer models include advanced health monitoring functions, such as activity tracking and important sign analysis, and appeal to owners seeking extensive pet care solutions. Cloud-based platforms and subscription services also receive traction and offer improved features and data management.

Pet GPS Tracker Market Leading Players

The key players profiled in the report are Yepzon, Pawscout, Tractive, Kippy, Whistle GO, Jupin Group Company Limited, Wagtag, Shenzhen Motto Electronics Company Limited, Weenect Inc., Fi, Pitpatpet Limited, Jiobits, Dongguan ShuangXin Industry Company Limited, Trackimo

Growth Accelerators

• Rapid increase in pet ownership & humanisation: with more families, especially the millennium generation and Gen Z, treating pets as family, the demand for safety-orientated wearables increased. Owners now expect smart devices that guarantee real-time location and well-being tracking.
   
• Rising disposable income & premium spending: As pet care budgets grow in North America and APAC, consumers are buying cutting-edge devices with comprehensive resources such as geofencing, fitness analysis, and signature-based services.
   

 

Pet GPS Tracker Market Segmentation analysis

The North America Pet GPS Tracker is segmented by Type, Application, and Region.
By Type, the market is divided into Distributed Non-Waterproof, Waterproof . The Application segment categorizes the market based on its usage such as Identification & Tracking, Medical Diagnosis & Treatment, Behavior Monitoring & Control, Safety & Security, Facilitation. Geographically, the market is assessed across key Regions like {regionNms} and others, each presenting distinct growth opportunities and challenges influenced by the regions.

Competitive Landscape

The competitive scenario of the PET GPS market is moderately concentrated, with established players and innovative startups vying for market share. Main global players such as Garmin, Tractive, Whistle, and FI Smart Dog Collar dominate, offering a variety of real-time tracking devices, activity monitoring, geofencing, and increasing health metrics. These companies are continually innovating to improve battery life, accuracy, and overall functionality, usually integrating with smartphone applications for the perfect user experience. There is a remarkable trend in signature services that offer enhanced resources and a growing emphasis on durable and impermeable projects. The market also sees competition from general-purpose trackers such as Apple AirTag and Samsung Galaxy SmartTag 2, which offer basic location tracking features.

Challenges In Pet GPS Tracker Market

• High device and subscription costs: Advanced GPS trackers often come with premium hardware prices and recurrent subscription fees, which limit the adoption—especially among budget-conscious consumers in emerging markets.
   
• Limited battery life requiring frequent charging: Continuous tracking of real-time drastic shortening of battery life, which necessitates constant charging—a maintenance burden that can interfere with tracking during outdoor activities.
   
• Signal inaccuracies in challenging environments: dense urban areas, heavy foliage, buildings, and bad weather often break down GPS signals, which reduces the accuracy of location and pet safety.

Risks & Prospects in Pet GPS Tracker Market

Key opportunities lie in ongoing technological advances, including improved GPS accuracy, extended battery life, and miniaturisation of devices. The integration of functions such as geo-fencing (transmits notifications when pets leave defined safe zones), surveillance of real-time activity, and two-way communication opportunities are very appealing for technically knowledgeable pet owners. The expansion of sales channels online and the increasing disposable revenues, especially in regions such as North America and the rapidly growing Asia Pacific, are also fuelling growth. Furthermore, the integration of these devices with wider smart homes offers new roads for market penetration, providing improved convenience and security for pet owners.

Key Target Audience

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• Health-conscious pet parents: Owners who monitor their own fitness also seek activity data and well-being for their pets, preferring devices that combine GPS with health information.
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• Urban & suburban pet owners (ages 25–45): professionals and families living in technology-filled cities seek tranquillity while their pets explore busy areas, with real-time tracking and geofencing tools.
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• Families with senior or at-risk pets: individuals who take care of older or unhealthy animals use trackers to monitor movement patterns and detect real-time irregularities.
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Merger and acquisition

• Datamars acquires Kippy S.r.l. (May 2023): Datamars has expanded its PET GPS tracking footprint by acquiring Kippy's hardware and application platform, integrating Kippy's real-time location and activity monitoring technology to improve its PET-connected global services.
   
• Whistle’s acquisition of Tagg, followed by Mars Petcare takeover (2015–2016): Whistle secured Tagg’s battery life and location-tracking IP to improve its GPS collars; it was purchased by Mars Petcare for $117 million to scale and distribute energy for the wearables.
   
• Smart Tracking Technologies acquires Link AKC (2019): Smart tracking has bought the AKC GPS collar business, allowing the expansion of the SDK-qualified platform and advanced resource development for future tracking iterations.